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The diffusion of organic food products: toward a theory of adoption

Author

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  • Christopher J. Shanahan

    (Department of Agricultural, Environmental and Development Economics, The Ohio State University, 323 Ag Admin, 2120 Fyffe Road, Columbus, OH, 43210-1067)

  • Neal H. Hooker

    (Department of Agricultural, Environmental and Development Economics, The Ohio State University, 323 Ag Admin, 2120 Fyffe Road, Columbus, OH, 43210-1067)

  • Thomas L. Sporleder

    (Department of Agricultural, Environmental and Development Economics, The Ohio State University, 323 Ag Admin, 2120 Fyffe Road, Columbus, OH, 43210-1067)

Abstract

This study explores drivers influencing food processors' decisions to adopt organic practices and the constraints which may limit the availability of food products using the National Organic Program (NOP) organic seal as a marketing tool. A constrained diffusion model is applied to assess seal qualified adoption across food categories. A second model explores market forces that influence variations in the diffusion process. Results suggest that external factors, including new regulation, impact diffusion rates. Future adoption of organic practices will require enhanced informational and physical access for potential adopters. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Christopher J. Shanahan & Neal H. Hooker & Thomas L. Sporleder, 2008. "The diffusion of organic food products: toward a theory of adoption," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 369-387.
    • Handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:369-387
    DOI: 10.1002/agr.20164
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    References listed on IDEAS

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    1. Xanat Vargas Meza & Han Woo Park, 2016. "Organic Products in Mexico and South Korea on Twitter," Journal of Business Ethics, Springer, vol. 135(3), pages 587-603, May.
    2. Hooker, Neal & Downs, Shauna, 2014. "Trans-Border Reformulation: US and Canadian Experiences with trans Fat," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-16, March.

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