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Branded pork consumption in Taiwan: Analysis of market and product choice

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Author Info

  • Jau-Rong Li

    (Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172)

  • Dawn D. Thilmany

    (Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172)

Abstract

This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two-stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed. © 1998 John Wiley & Sons, Inc.

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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 14 (1998)
Issue (Month): 2 ()
Pages: 127-138

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Handle: RePEc:wly:agribz:v:14:y:1998:i:2:p:127-138

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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Smith, V Kerry & Johnson, F Reed, 1988. "How Do Risk Perceptions Respond to Information? The Case of Radon," The Review of Economics and Statistics, MIT Press, vol. 70(1), pages 1-8, February.
  2. Gregory A. Baker & Peter J. Crosbie, 1994. "Consumer preferences for food safety attributes: A market segment approach," Agribusiness, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 10(4), pages 319-324.
  3. Tauer, Loren W., 1992. "The Value of Segmenting the Milk Market into bST-Produced and Non-bST-Produced Milk," Working Papers, Cornell University, Department of Applied Economics and Management 128119, Cornell University, Department of Applied Economics and Management.
  4. Sukant Misra & Donna Grotegut & Kyle Clem, 1997. "Consumer attitude toward Recombinant Porcine Somatotropin," Agribusiness, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 13(1), pages 11-20.
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Cited by:
  1. Kim, Renee B. & Boyd, Milton, 2004. "Identification of Niche Market for Hanwoo Beef: Understanding Korean Consumer Preference for Beef using Market Segment Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), International Food and Agribusiness Management Association (IAMA), vol. 7(03).

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