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How Do Risk Perceptions Respond to Information? The Case of Radon

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  • Smith, V Kerry
  • Johnson, F Reed

Abstract

A specialized survey of Maine households' responses to information about the risks associate d with radon concentrations in their homes and water supplies was use d to evaluate how they form risk perceptions. The findings support a modified form of a Bayesian learning model to describe how individual s used the information to revise their risk perceptions. Moreover, in dividuals who took some mitigating actions reported lower risk percep tions after that action. The overall results are potentially importan t to the use of information programs as policy instruments for risk r eduction because they indicate that new information can affect risk p erceptions in a systematic way. Copyright 1988 by MIT Press.

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  • Smith, V Kerry & Johnson, F Reed, 1988. "How Do Risk Perceptions Respond to Information? The Case of Radon," The Review of Economics and Statistics, MIT Press, vol. 70(1), pages 1-8, February.
    • Handle: RePEc:tpr:restat:v:70:y:1988:i:1:p:1-8
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