Advanced Search
MyIDEAS: Login

Private Profits and Public Health: Does Advertising of Smoking Cessation Products Encourage Smokers to Quit?

Contents:

Author Info

  • Rosemary Avery
  • Donald Kenkel
  • Dean R. Lillard
  • Alan Mathios

Abstract

We study the impact of smoking cessation product advertising. To measure potential exposure, we link survey data on magazine-reading habits and smoking behavior with an archive of print advertisements. We find that smokers who are exposed to more advertising are more likely to attempt to quit and to successfully quit. While some increased quitting involves product purchases, we find that product advertisements also prompt cold turkey quitting. Identifying the causal impact of advertising is difficult because advertisers target consumers. Although reverse causality could bias our estimates upward, our baseline results are not sensitive to a series of checks.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.journals.uchicago.edu/cgi-bin/resolve?id=doi:10.1086/520065
Download Restriction: Access to the online full text or PDF requires a subscription.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Bibliographic Info

Article provided by University of Chicago Press in its journal Journal of Political Economy.

Volume (Year): 115 (2007)
Issue (Month): ()
Pages: 447-481

as in new window
Handle: RePEc:ucp:jpolec:v:115:y:2007:p:447-481

Contact details of provider:
Web page: http://www.journals.uchicago.edu/JPE/

Related research

Keywords:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Daysal, N. Meltem & Orsini, Chiara, 2012. "Spillover Effects of Drug Safety Warnings on Health Behavior," IZA Discussion Papers 6409, Institute for the Study of Labor (IZA).
  2. Strain, Michael R., 2013. "Single-sex classes & student outcomes: Evidence from North Carolina," Economics of Education Review, Elsevier, vol. 36(C), pages 73-87.
  3. Dave, Dhaval & Saffer, Henry, 2013. "Demand for smokeless tobacco: Role of advertising," Journal of Health Economics, Elsevier, vol. 32(4), pages 682-697.
  4. Owen, Ann L. & Videras, Julio & Wu, Stephen, 2008. "More information isn’t always better: the case of voluntary provision of environmental quality," MPRA Paper 11588, University Library of Munich, Germany.
  5. Bursztyn, Leonardo & Cantoni, Davide, 2012. "A Tear in the Iron Curtain: The Impact of Western Television on Consumption Behavior," Discussion Papers in Economics 13949, University of Munich, Department of Economics.
  6. Joachim Marti, 2012. "Assessing preferences for improved smoking cessation medications: a discrete choice experiment," The European Journal of Health Economics, Springer, vol. 13(5), pages 533-548, October.
  7. Avery, Rosemary J. & Eisenberg, Matthew D. & Simon, Kosali I., 2012. "The impact of direct-to-consumer television and magazine advertising on antidepressant use," Journal of Health Economics, Elsevier, vol. 31(5), pages 705-718.
  8. Price, Joseph & Simon, Kosali, 2009. "Patient education and the impact of new medical research," Journal of Health Economics, Elsevier, vol. 28(6), pages 1166-1174, December.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ucp:jpolec:v:115:y:2007:p:447-481. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.