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International franchise expansion of service chains: insights from the Spanish market

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  • Verónica Baena
  • Julio Cervino

Abstract

This paper attempts to identify the effects of several variables on the international expansion pursued by Spanish service franchise chains. These include: management and franchising experience, brand awareness, the international franchise ratio, and a franchisor's size. Specifically, the study looks at 125 franchisors doing business in 44 foreign countries in late 2009. Findings allow us to conclude that management and franchising experience, together with brand awareness, the international franchise ratio and company size are significantly associated with (i) the number of countries where the chain has a presence; (ii) the number of operational outlets the franchisor has abroad, and (iii) the number of years the chain has been operating overseas.

Suggested Citation

  • Verónica Baena & Julio Cervino, 2012. "International franchise expansion of service chains: insights from the Spanish market," The Service Industries Journal, Taylor & Francis Journals, vol. 32(7), pages 1121-1136, January.
    • Handle: RePEc:taf:servic:v:32:y:2012:i:7:p:1121-1136
    DOI: 10.1080/02642069.2012.662489
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    Cited by:

    1. Begoña López-Fernández & Susana López-Bayón, 2018. "Antecedents of early terminations in franchising: franchisor versus franchisee cancelations," Small Business Economics, Springer, vol. 50(4), pages 677-695, April.
    2. José M Ramírez-Hurtado & Juan M Berbel-Pineda & Beatriz Palacios-Florencio, 2018. "Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries," PLOS ONE, Public Library of Science, vol. 13(1), pages 1-18, January.
    3. Constantino J. Garcia Martin & Amparo Medal-Bartual & Marta Peris-Ortiz, 2014. "Analysis of efficiency and profitability of franchise services," The Service Industries Journal, Taylor & Francis Journals, vol. 34(9-10), pages 796-810, July.
    4. Leonardo Martin Mastrangelo & Esther Calderon-Monge & Pilar Huerta-Zavala, 2016. "Franchise fairs: A relevant signal in franchise choice in social activity," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.
    5. Kretinin, Andrey & Anokhin, Sergey & Wincent, Joakim, 2020. "Exploring the antecedents of franchise internationalization," Journal of Business Research, Elsevier, vol. 112(C), pages 422-430.

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