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Franchise fairs: A relevant signal in franchise choice in social activity

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  • Leonardo Martin Mastrangelo
  • Esther Calderon-Monge
  • Pilar Huerta-Zavala

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  • Leonardo Martin Mastrangelo & Esther Calderon-Monge & Pilar Huerta-Zavala, 2016. "Franchise fairs: A relevant signal in franchise choice in social activity," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.
    • Handle: RePEc:wyz:journl:id:451
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    References listed on IDEAS

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    1. Janney, Jay J. & Folta, Timothy B., 2006. "Moderating effects of investor experience on the signaling value of private equity placements," Journal of Business Venturing, Elsevier, vol. 21(1), pages 27-44, January.
    2. Verónica Baena & Julio Cervino, 2012. "International franchise expansion of service chains: insights from the Spanish market," The Service Industries Journal, Taylor & Francis Journals, vol. 32(7), pages 1121-1136, January.
    3. Insuk Cheong & Jeong‐Yoo Kim, 2004. "Costly Information Disclosure in Oligopoly," Journal of Industrial Economics, Wiley Blackwell, vol. 52(1), pages 121-132, March.
    4. Michel Kalika, 2004. "How France`s potential franchisees reach their decisions: a comparison with franchisers perceptions," Post-Print hal-00155335, HAL.
    5. Muriel Fadairo, 2013. "Why include royalties in distribution contracts? Evidence from France," Post-Print halshs-00838257, HAL.
    6. Scott Shane & Venkatesh Shankar & Ashwin Aravindakshan, 2006. "The Effects of New Franchisor Partnering Strategies on Franchise System Size," Management Science, INFORMS, vol. 52(5), pages 773-787, May.
    7. Wu, Lawrence, 1999. "The pricing of a brand name product: Franchising in the motel services industry," Journal of Business Venturing, Elsevier, vol. 14(1), pages 87-102, January.
    8. Rozenn Perrigot & Guy Basset & Gérard Cliquet, 2011. "Multi-channel communication: the case of Subway attracting new franchisees in France," Post-Print halshs-00629772, HAL.
    9. Grace, Debra & Weaven, Scott, 2011. "An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction," Journal of Retailing, Elsevier, vol. 87(3), pages 366-380.
    10. Steven C. Michael, 2009. "Entrepreneurial signaling to attract resources: the case of franchising," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 30(6), pages 405-422.
    11. repec:dau:papers:123456789/3655 is not listed on IDEAS
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