We summarize a number of regularities that arise in the empirical literature on contractual relationships between manufacturers and their exclusive resellers. We do this by using studies of traditional and business-format-franchise relationships, as well as studies of sales- force-integration decisions.
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Paper provided by Universite Aix-Marseille III in its series G.R.E.Q.A.M. with number
96b09.
Length: 22 pages Date of creation: 1996 Date of revision: Handle: RePEc:fth:aixmeq:96b09
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Find related papers by JEL classification: D30 - Microeconomics - - Distribution - - - General D40 - Microeconomics - - Market Structure and Pricing - - - General L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General L80 - Industrial Organization - - Industry Studies: Services - - - General
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