IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v22y2009i2p59-80.html
   My bibliography  Save this article

Screen Survival of Movies at Competitive Theaters: Vertical and Horizontal Integration in a Spatially Differentiated Market

Author

Listed:
  • W. Wayne Fu

Abstract

This article empirically examines the effects of vertical integration and horizontal control on the exhibition of films at competing theaters in a market in which some theater owners are integrated into film distribution and others are not. It analyzes the duration of the exhibition runs of movies released by distributors who owned no theaters in Singapore during 2002 and 2003 through a survival model. The estimation shows that films released by these distributors are exhibited for shorter periods in distributor-owned theaters than in independently owned (i.e., unintegrated) theaters, and in theaters that belong to large theater chains than in the theaters of small theater chains. A spatial aspect of competition among theaters with different owners is revealed in the finding that a film is more likely to stay on at the theater at a given time when an adjacent rival theater still runs the same title. The increase in the probability of screen survival due to the spatial rivalry is greater the nearer the competing theater. These results are found when both film and theater-specific variations are controlled for.

Suggested Citation

  • W. Wayne Fu, 2009. "Screen Survival of Movies at Competitive Theaters: Vertical and Horizontal Integration in a Spatially Differentiated Market," Journal of Media Economics, Taylor & Francis Journals, vol. 22(2), pages 59-80.
    • Handle: RePEc:taf:jmedec:v:22:y:2009:i:2:p:59-80
    DOI: 10.1080/08997760902900072
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1080/08997760902900072
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08997760902900072?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Michael H. Riordan & David J. Salant, 1994. "Exclusion and Integration in the Market for Video Programming Delivered to the Home," Papers 0051, Boston University - Industry Studies Programme.
    2. David Waterman & Andrew Weiss, 1997. "Vertical Integration in Cable Television," Books, American Enterprise Institute, number 52923, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chung, Hoe Sang & Kim, Min & Yi, Gihwan, 2018. "Screening decisions of vertically integrated theaters in the Korean movie industry," Economics Letters, Elsevier, vol. 170(C), pages 6-9.
    2. Jaedo Choi & Yun Jeong Choi & Minki Kim, 2017. "Vertical Foreclosure with Product Choice and Allocation: Evidence from the Movie Industry," Working papers 2017rwp-107, Yonsei University, Yonsei Economics Research Institute.
    3. Legoux, Renaud & Larocque, Denis & Laporte, Sandra & Belmati, Soraya & Boquet, Thomas, 2016. "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 357-374.
    4. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    5. Dapeng Liu & Pascal Courty, 2022. "Some economics of movie exhibition: increasing returns and Imax revenue premium," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(4), pages 597-634, December.
    6. Seulgi Yoo & Seonghoon Jeon, 2022. "The Effects of Vertical Integration in the Korea Movie Industry: Efficiency Versus Exclusion," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 61(3), pages 279-296, November.
    7. Kim, Hyunchul & Park, Minsoo & Lee, Sangwoo, 2017. "Do vertically and horizontally integrated firms survive longer? The case of cable networks in Korea," Information Economics and Policy, Elsevier, vol. 39(C), pages 84-93.
    8. In Kyung Kim & Vladyslav Nora, 2020. "Does vertical integration enhance non-price efficiency? Evidence from the movie theater industry," Review of Economic Design, Springer;Society for Economic Design, vol. 24(3), pages 143-170, December.
    9. Yu-Hsi Liu & Darlene C. Chisholm & George Norman, 2023. "Product-Line Decisions and Rapid Turnover in Movie Markets," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 62(4), pages 341-365, June.
    10. Yubin Yang & Seungyoup Choo & Seong-Joon Limb, 2023. "Vertical Integration Strategies and Environmental Uncertainty: China’s Film Industry," SAGE Open, , vol. 13(1), pages 21582440231, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dong Chen & David Waterman, 2007. "Vertical Ownership, Program Network Carriage, and Tier Positioning in Cable Television: An Empirical Study," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 30(3), pages 227-251, May.
    2. Rosston, Gregory L., 2009. "The rise and fall of third-party high-speed access," Information Economics and Policy, Elsevier, vol. 21(1), pages 21-33, February.
    3. Gilles Chemla & Gilles Chemla, 2003. "Downstream Competition, Foreclosure and Vertical Integration," Post-Print halshs-00679847, HAL.
    4. Gilles Chemla, 2003. "Downstream Competition, Foreclosure, and Vertical Integration," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 12(2), pages 261-289, June.
    5. João Leitão, 2004. "Demand Pull and Supply Push in Portuguese Cable Television," Econometrics 0411009, University Library of Munich, Germany.
    6. Christopher Yoo, 2014. "Merger Review by the Federal Communications Commission: Comcast–NBC Universal," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(3), pages 295-321, November.
    7. Cabral, Luis & Vasconcelos, Helder & Brito, Duarte, 2016. "Competitive Effects of Partial Control in an Input Supplier," CEPR Discussion Papers 11397, C.E.P.R. Discussion Papers.
    8. Rachel E. Kranton & Deborah F. Minehart, 2002. "Vertical Foreclosure and Specific Investments," Economics Working Papers 0013, Institute for Advanced Study, School of Social Science.
    9. Rosston, Gregory L. & Topper, Michael D., 2010. "An antitrust analysis of the case for wireless network neutrality," Information Economics and Policy, Elsevier, vol. 22(1), pages 103-119, March.
    10. Gregory Rosston & Michael Topper, "undated". "An Antitrust Analysis of the Case for Wireless Network Neutrality," Discussion Papers 08-040, Stanford Institute for Economic Policy Research.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:22:y:2009:i:2:p:59-80. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.