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Youth smoking prevalence in developing countries: effect of advertising bans

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  • Jon Nelson

Abstract

This paper examines the effect of tobacco advertising bans on youth smoking prevalence in developing countries. Despite little direct empirical analysis of this issue, public health professionals frequently propose advertising bans as a first step in dealing with youth smoking. Using a Bayesian learning model, the paper first develops a plausible mechanism for an effect of advertising bans on youth smoking. Advertising is hypothesized to alter youth perceptions of the ubiquity of smoking and the risks associated with this behavior. Using survey-based data, a cross-country linear probability model of youth smoking prevalence is estimated, including gender results, pooled results, and results by frequency of smoking (30-day, ever-smoked). Explanatory variables are included for income, demographics, advertising bans, and several other important policy variables (health warnings, prohibition of sales to minors, school classes, antismoking messages, access in retail stores). The empirical results indicate that advertising bans have no effect on youth smoking prevalence in developing countries. This result holds for complete bans as well as partial bans. Some of the results suggest that school classes and other education efforts would be effective as a means to alter or affect youth perceptions of the risks associated with smoking.

Suggested Citation

  • Jon Nelson, 2003. "Youth smoking prevalence in developing countries: effect of advertising bans," Applied Economics Letters, Taylor & Francis Journals, vol. 10(13), pages 805-811.
    • Handle: RePEc:taf:apeclt:v:10:y:2003:i:13:p:805-811
    DOI: 10.1080/1350485032000158618
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    1. Orphanides, Athanasios & Zervos, David, 1995. "Rational Addiction with Learning and Regret," Journal of Political Economy, University of Chicago Press, vol. 103(4), pages 739-758, August.
    2. Jha, Prabhat & Chaloupka, Frank (ed.), 2000. "Tobacco Control in Developing Countries," OUP Catalogue, Oxford University Press, number 9780192632463, Decembrie.
    3. Becker, Gary S & Murphy, Kevin M, 1988. "A Theory of Rational Addiction," Journal of Political Economy, University of Chicago Press, vol. 96(4), pages 675-700, August.
    4. Saffer, Henry & Chaloupka, Frank, 2000. "The effect of tobacco advertising bans on tobacco consumption," Journal of Health Economics, Elsevier, vol. 19(6), pages 1117-1137, November.
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    Cited by:

    1. F. G. Mixon & T. D. Pousson & T. G. Green, 2009. "Toddler economicus: childhood habit cessation in a Beckerian Model of pacifier use," Applied Economics, Taylor & Francis Journals, vol. 41(6), pages 703-713.
    2. Rajeev Goel & Michael Nelson, 2005. "Tobacco policy and tobacco use: differences across tobacco types, gender and age," Applied Economics, Taylor & Francis Journals, vol. 37(7), pages 765-771.
    3. Lin, Wanchuan & Sloan, Frank, 2015. "Risk perceptions and smoking decisions of adult Chinese men," Journal of Health Economics, Elsevier, vol. 39(C), pages 60-73.
    4. Jon P. Nelson, 2010. "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment," IJERPH, MDPI, vol. 7(3), pages 1-57, March.
    5. Deliana Kostova & Hana Ross & Evan Blecher & Sara Markowitz, 2010. "Prices and Cigarette Demand: Evidence from Youth Tobacco Use in Developing Countries," NBER Working Papers 15781, National Bureau of Economic Research, Inc.
    6. Deliana Kostova & Evan Blecher, 2013. "Does Advertising Matter? Estimating The Impact Of Cigarette Advertising On Smoking Among Youth In Developing Countries," Contemporary Economic Policy, Western Economic Association International, vol. 31(3), pages 537-548, July.
    7. Nelson, Jon P., 2006. "Cigarette advertising regulation: A meta-analysis," International Review of Law and Economics, Elsevier, vol. 26(2), pages 195-226, June.
    8. Debra Jones Ringold, 2016. "Assumptions about Consumers, Producers, and Regulators: What They Tell Us about Ourselves," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 341-354.
    9. Ahmed Tariful Mursalin & Iftekhar Mahfuz, 2013. "An analysis of Factors Contributing to the Increase of Tobacco Consumption in Bangladesh despite Restrictive Anti-Smoking Policies," Journal of Social and Development Sciences, AMH International, vol. 4(7), pages 325-331.

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