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Strategic alternatives for tourism companies to overcome times of crisis

Author

Listed:
  • Kerstin Bremser

    (Pforzheim University of Applied Sciences)

  • María del Mar Alonso-Almeida

    (Autonóma University)

  • Josep Llach

    (Escola Politècnica Superior)

Abstract

This research investigates the success of strategies following the Miles and Snow typology during an economic downturn in the Spanish tourism industry. A survey was conducted to find strategies and measure the impacts suffered by tourism companies during the last financial crisis. Regarding strategies, apart from analyzers, the sample included all three other archetypes. Prospectors were the best prepared to withstand an economic downturn, with defenders scoring second. Reactors were the worst performers. The conclusions highlight that it is wise for owners/managers of tourism companies to select a strategy that suits the environmental situation.

Suggested Citation

  • Kerstin Bremser & María del Mar Alonso-Almeida & Josep Llach, 2018. "Strategic alternatives for tourism companies to overcome times of crisis," Service Business, Springer;Pan-Pacific Business Association, vol. 12(2), pages 229-251, June.
    • Handle: RePEc:spr:svcbiz:v:12:y:2018:i:2:d:10.1007_s11628-017-0344-7
    DOI: 10.1007/s11628-017-0344-7
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    References listed on IDEAS

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    Cited by:

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    2. Anca Antoaneta Vărzaru & Claudiu George Bocean & Marian Cazacu, 2021. "Rethinking Tourism Industry in Pandemic COVID-19 Period," Sustainability, MDPI, vol. 13(12), pages 1-19, June.
    3. Vanda Veréb & Helena Nobre & Minoo Farhangmehr, 2022. "Cosmopolitan tourists: the most resilient travellers in the face of COVID-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 503-527, September.
    4. Said Echchakoui, 2018. "An analytical model that links customer-perceived value and competitive strategies," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(4), pages 138-149, December.
    5. Seongbae Lim & Sung Tae Kim, 2023. "The relationship between entrepreneurial orientation and success of foodservice business: effects of religion," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 429-448, March.
    6. Iovino Felicetta, 2023. "Variability of Income Flows of Tourism Companies during a Nine-Year Period," Journal of Economic Statistics, Anser Press, vol. 1(2), pages 57-67, August.
    7. Rocío González-Sánchez & Sara Alonso-Muñoz & María-Sonia Medina-Salgado & María Torrejón-Ramos, 2023. "Driving circular tourism pathways in the post-pandemic period: a research roadmap," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 633-668, September.
    8. Harman Preet Singh & Ibrahim Abdullah Alhamad, 2022. "A Novel Categorization of Key Predictive Factors Impacting Hotels’ Online Ratings: A Case of Makkah," Sustainability, MDPI, vol. 14(24), pages 1-25, December.
    9. José Miguel Rodríguez-Antón & María del Mar Alonso-Almeida, 2020. "COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain," Sustainability, MDPI, vol. 12(20), pages 1-17, October.

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