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Online travel information value and its influence on the continuance usage intention of social media

Author

Listed:
  • Heejin Jung

    (MVL Hotel GOYANG)

  • Gyehee Lee

    (Kyung Hee University)

  • Kyungsuk Hur

    (Kyung Hee University)

  • Taegoo Terry Kim

    (Kyung Hee University)

Abstract

This study tests an empirical model formulated by extending the Triandis model to examine the structural relationships among online travel information value (OTIV), near- and long-term consequences, affect, social factors, facilitating conditions, affective community commitment (ACC), current usage, and continuance usage intention (CUI) among travel-related social media users in Korea. Data were collected through an online survey using the national panel system. A total of 403 respondents were selected based on whether they had traveled at least once within the last 12 months and used at least one social media daily. Eight hypothesized relationships out of eleven were supported. Specifically, as an antecedent of the Triandis model, OTIV had a strong effect on near- and long-term consequences and affect. In addition, the effect of ACC on CUI was stronger than that for current usage. We presented theoretical and practical implications and proposed avenues for future research.

Suggested Citation

  • Heejin Jung & Gyehee Lee & Kyungsuk Hur & Taegoo Terry Kim, 2018. "Online travel information value and its influence on the continuance usage intention of social media," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 85-120, March.
  • Handle: RePEc:spr:svcbiz:v:12:y:2018:i:1:d:10.1007_s11628-017-0339-4
    DOI: 10.1007/s11628-017-0339-4
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    Cited by:

    1. Ja-Shen Chen & Piyanoot Kamalanon & Thanyamai P. Janupiboon, 2022. "Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1081-1110, December.
    2. Tan, Wee-Kheng & Wang, Wei-Jie, 2021. "The application of information values and construal level theory for examining low cost carrier advertisements," Journal of Air Transport Management, Elsevier, vol. 90(C).
    3. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2021. "Be creative, my friend! Engaging users on Instagram by promoting positive emotions," Journal of Business Research, Elsevier, vol. 130(C), pages 416-425.
    4. Kwang-Ho Lee & DongHee Kim, 2019. "A peer-to-peer (P2P) platform business model: the case of Airbnb," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 647-669, December.
    5. Mariana Marques Lima & Emerson Wagner Mainardes & Ricardo Gouveia Rodrigues, 2020. "Tourist expectations and perception of service providers: a Brazilian perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 14(1), pages 131-166, March.
    6. Wee-Kheng Tan & Pin-Ho Liou, 2020. "Analysis of the relationship between the perceived extent of a tourist destination and smartphone use," Service Business, Springer;Pan-Pacific Business Association, vol. 14(2), pages 263-285, June.

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