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A peer-to-peer (P2P) platform business model: the case of Airbnb

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  • Kwang-Ho Lee

    (Ball State University)

  • DongHee Kim

    (University of Memphis)

Abstract

This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.

Suggested Citation

  • Kwang-Ho Lee & DongHee Kim, 2019. "A peer-to-peer (P2P) platform business model: the case of Airbnb," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 647-669, December.
    • Handle: RePEc:spr:svcbiz:v:13:y:2019:i:4:d:10.1007_s11628-019-00399-0
    DOI: 10.1007/s11628-019-00399-0
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    References listed on IDEAS

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    4. Na Sun & Liangrong Song & Yan Sun, 2021. "Fuze Effect: A Landmine in the Way of Sustainable Development of FinTech—The Lessons from the Peer-To-Peer Risk Outbreak," Sustainability, MDPI, vol. 13(4), pages 1-21, February.
    5. Cao, Lanlan & Manthiou, Aikaterini & Ayadi, Kafia, 2022. "Extension and customer reaction on sharing economy platforms: The role of customer inertia," Journal of Business Research, Elsevier, vol. 144(C), pages 513-522.
    6. Li Xiong & Chengwen Wang & Zhaoran Xu, 2022. "Supply and demand matching model of P2P sharing accommodation platforms considering fairness," Electronic Commerce Research, Springer, vol. 22(3), pages 951-978, September.
    7. Shuping Li & Xinghua Liu & Chongren Wang, 2020. "The Influence of Internet Finance on the Sustainable Development of the Financial Ecosystem in China," Sustainability, MDPI, vol. 12(6), pages 1-15, March.
    8. Rossmannek, Oliver & David, Natalie & Schramm-Klein, Hanna, 2022. "Suppliers’ loyalty to their sharing platform: The influence of multiple roles," Journal of Business Research, Elsevier, vol. 143(C), pages 272-281.

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