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Key success factors for mobile app platform activation

Author

Listed:
  • Sang M. Lee

    (University of Nebraska – Lincoln)

  • Na Rang Kim

    (Dong-A University)

  • Soon Goo Hong

    (Dong-A University)

Abstract

This study explores the key activation factors of the mobile application development platform through a comparative analysis of Apple App Store and Samsung Apps platforms based on the information and communications technologies intensive service innovations (IISIn) model from the developer’s perspective. We conducted intensive interviews of 14 mobile app developers who had development experiences with both Apple App Store and Samsung Apps. The study results indicate that the most important app development platform activation factors from the developer’s perspective are: (1) core components of the platform and technical support; (2) policy assistance for developer work activities; and (3) assurance of adequate financial returns to developers. This study is based on grounded theory and uses the IISIn model to determine the success factor of mobile app platform activation. The results of this study make contributions to both theoretical and practical aspects regarding strategies and operations of mobile app development platforms.

Suggested Citation

  • Sang M. Lee & Na Rang Kim & Soon Goo Hong, 2017. "Key success factors for mobile app platform activation," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 207-227, March.
    • Handle: RePEc:spr:svcbiz:v:11:y:2017:i:1:d:10.1007_s11628-016-0329-y
    DOI: 10.1007/s11628-016-0329-y
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    References listed on IDEAS

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    1. Gentile, Chiara & Spiller, Nicola & Noci, Giuliano, 2007. "How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer," European Management Journal, Elsevier, vol. 25(5), pages 395-410, October.
    2. Marc Rysman, 2009. "The Economics of Two-Sided Markets," Journal of Economic Perspectives, American Economic Association, vol. 23(3), pages 125-143, Summer.
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    Cited by:

    1. Sang M. Lee & Jin Sung Rha, 2018. "A network text analysis of published papers in service business, 2007–2017: research trends in the service sector," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 809-831, December.
    2. Heng-Li Yang & Ren-Xiang Lin, 2021. "The privacy victim experience of SoLoMo services: impact on trust, service quality, and privacy concerns," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 725-755, December.
    3. Na Sun & Liangrong Song & Yan Sun, 2021. "Fuze Effect: A Landmine in the Way of Sustainable Development of FinTech—The Lessons from the Peer-To-Peer Risk Outbreak," Sustainability, MDPI, vol. 13(4), pages 1-21, February.
    4. Kwang-Ho Lee & DongHee Kim, 2019. "A peer-to-peer (P2P) platform business model: the case of Airbnb," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 647-669, December.
    5. Jun Ge & Mincheol Kang & Tegegne Tesfaye Haile, 2021. "Users' Continuance Intention to Use a Mobile Application: Adapting Store Personality as Application Personality," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 133-155, July.

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