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Eine Überdosis an Kooperation vermeiden! Empirische Erkenntnisse zum Erfolg der Supply-Chain-Organisation

Author

Listed:
  • Karl-Hendrik Magnus

    (McKinsey & Company)

  • Ann-Marie Nienaber

    (Westfälischen Wilhelms Universität Münster)

  • Gerhard Schewe

    (Westfälischen Wilhelms Universität Münster)

  • Ulrich Thonemann

    (Universität zu Köln)

Abstract

Zusammenfassung Aufgrund der niedrigen Umsatzmargen europäischer Einzelhändler wurde in der betriebswirtschaftlichen Forschung der vergangenen Jahre zunehmend die Effizienz von Supply-Chain-Kooperationen in den Fokus gerückt. Der Nutzen solcher Kooperationen wird jedoch von den unterschiedlichen Parteien, dem Handel und der Industrie, kontrovers bewertet. Dieser Aufsatz will aus der Perspektive des Einzelhandels zeigen, welchen Einfluss eine Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterhersteller auf den Supply-Chain-Erfolg des Händlers hat, welche Faktoren die Intensität der Supply-Chain-Kooperation beeinflussen und welche Handlungsempfehlungen sich für das Supply-Chain-Management eines Einzelhändlers ableiten lassen. Hierfür wird in diesem Aufsatz ein Wirkungsmodell zur Supply-Chain-Kooperation des Einzelhandels mit seinen Herstellern hergeleitet. Die Ergebnisse der kausalanalytischen Auswertung der empirischen Untersuchung des europäischen Einzelhandels weisen darauf hin, dass Supply-Chain-Manager einen offenen Informationsfluss zwischen den Transaktionspartnern etablieren und informelle Aspekte wie Vertrauen und persönlichen Kontakt beachten sollten, um einen größeren Erfolg des Kooperationsprojektes zu erzielen. Gleichzeitig zeigt die Untersuchung auf, dass eine enge Zusammenarbeit über den Informationsaustausch hinaus zwischen den Transaktionspartnern zu einer deutlichen Verringerung der Supply-Chain-Leistung führen kann und dass bei einer hohen Komplexität eine intensive Kooperation der gemeinsamen Prozesse auf ein geringes Niveau zu senken ist.

Suggested Citation

  • Karl-Hendrik Magnus & Ann-Marie Nienaber & Gerhard Schewe & Ulrich Thonemann, 2008. "Eine Überdosis an Kooperation vermeiden! Empirische Erkenntnisse zum Erfolg der Supply-Chain-Organisation," Schmalenbach Journal of Business Research, Springer, vol. 60(3), pages 241-276, May.
    • Handle: RePEc:spr:sjobre:v:60:y:2008:i:3:d:10.1007_bf03372794
    DOI: 10.1007/BF03372794
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    References listed on IDEAS

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    More about this item

    Keywords

    Co-Operation; Network; Retail Market; Success Factors; Supply-Chain-Management;
    All these keywords.

    JEL classification:

    • D51 - Microeconomics - - General Equilibrium and Disequilibrium - - - Exchange and Production Economies
    • J54 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Producer Cooperatives; Labor Managed Firms

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