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Free-TV, Abo-TV, Pay per View-TV — Organisationsformen zur Vermarktung von Unterhaltung

Author

Listed:
  • Helmut Dietl

    (Universität-GH Paderborn)

  • Egon Franck

    (TU Bergakademie Freiberg)

Abstract

Summary Firms that want to make profits from selling television entertainment to large audiences are confronted with three major problems: quality uncertainty, entertainment resale, and competition from their own future. Free television, subscription television and pay-per-view provide different solutions to each of these problems. Combining all three contractual forms of selling television entertainment enables firms to increase profits through price-quality-discrimination.

Suggested Citation

  • Helmut Dietl & Egon Franck, 2000. "Free-TV, Abo-TV, Pay per View-TV — Organisationsformen zur Vermarktung von Unterhaltung," Schmalenbach Journal of Business Research, Springer, vol. 52(6), pages 592-603, September.
    • Handle: RePEc:spr:sjobre:v:52:y:2000:i:6:d:10.1007_bf03372630
    DOI: 10.1007/BF03372630
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    References listed on IDEAS

    as
    1. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
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    4. Bulow, Jeremy I, 1982. "Durable-Goods Monopolists," Journal of Political Economy, University of Chicago Press, vol. 90(2), pages 314-332, April.
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