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Rigor versus method imperialism

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  • Leigh McAlister

    (The University of Texas)

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  • Leigh McAlister, 2016. "Rigor versus method imperialism," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 565-567, September.
    • Handle: RePEc:spr:joamsc:v:44:y:2016:i:5:d:10.1007_s11747-016-0489-2
    DOI: 10.1007/s11747-016-0489-2
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    References listed on IDEAS

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    1. Girish Punj, 2006. "—Structural Modeling in Marketing: Some Future Possibilities," Marketing Science, INFORMS, vol. 25(6), pages 622-624, 11-12.
    2. Tat Y. Chan, 2006. "—Commentary on Structural Modeling in Marketing: Review and Assessment," Marketing Science, INFORMS, vol. 25(6), pages 633-634, 11-12.
    3. Ashish Arora & Michelle Gittelman & Sarah Kaplan & John Lynch & Will Mitchell & Nicolaj Siggelkow & Aaron K. Chatterji & Michael Findley & Nathan M. Jensen & Stephan Meier & Daniel Nielson, 2016. "Field experiments in strategy research," Strategic Management Journal, Wiley Blackwell, vol. 37(1), pages 116-132, January.
    4. Kannan Srinivasan, 2006. "—Empirical Analysis of Theory-Based Models in Marketing," Marketing Science, INFORMS, vol. 25(6), pages 635-637, 11-12.
    5. Pradeep Chintagunta & Tülin Erdem & Peter E. Rossi & Michel Wedel, 2006. "Structural Modeling in Marketing: Review and Assessment," Marketing Science, INFORMS, vol. 25(6), pages 604-616, 11-12.
    6. Peter E. Rossi, 2014. "Invited Paper —Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications," Marketing Science, INFORMS, vol. 33(5), pages 655-672, September.
    7. Catherine Tucker & Juanjuan Zhang, 2010. "Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Marketing Science, INFORMS, vol. 29(5), pages 805-814, 09-10.
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    Citations

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    Cited by:

    1. Oliver J. Rutz & George F. Watson, 2019. "Endogeneity and marketing strategy research: an overview," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 479-498, May.
    2. Robert W. Palmatier, 2018. "Advancing marketing strategy research," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 983-986, November.
    3. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    4. Julia A. Fehrer, 2020. "Rethinking marketing: back to purpose," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 179-184, December.
    5. Donald R. Lehmann & Russell S. Winer, 2017. "The role and impact of reviewers on the marketing discipline," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 587-592, September.
    6. V Kumar & Amalesh Sharma & Shaphali Gupta, 2017. "Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 164-185, March.
    7. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
    8. O. C. Ferrell, 2018. "Marketing’s identity crisis: it’s complicated," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 30-38, June.
    9. Donald R. Lehmann, 2017. "Creating and writing effective research," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 171-179, July.
    10. Gellatly, Lauren & D'Alessandro, Steven & Carter, Leanne, 2020. "What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform," Journal of Business Research, Elsevier, vol. 112(C), pages 320-330.
    11. Wierenga, Berend, 2021. "The study of important marketing issues in an evolving field," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 18-28.
    12. Dekimpe, Marnik G., 2020. "Retailing and retailing research in the age of big data analytics," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 3-14.

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