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Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution

Author

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  • Ana Teixeira

    (P.PORTO - Polytechnic of Porto)

  • Marisa R. Ferreira

    (P.PORTO - Polytechnic of Porto)

  • Aldina Correia

    (P.PORTO - Polytechnic of Porto)

  • Vanda Lima

    (P.PORTO - Polytechnic of Porto)

Abstract

Corporate Social Responsibility (CSR) is a lasting ethical position toward the organization, the market and the society. For higher education institutions (HEI), CSR is a very timely topic, they must invest in their strategies and build a responsible approach into, not only their management activities, but also in their education programs. The purpose of this research is to examine the type of perceptions students have regarding CSR and, to examine if sociodemographic variables (such as, gender, age, professional experience and academic degree), influence the students’ perceptions of CSR. We collected data using a sample of 194 students from Polytechnic of Porto. The results suggest that the students’ perceptions present different dimensions that can be grouped in i) pro CSR, ii) resistant CSR and iii) secondary CSR, and the sociodemographic variables do not present statistically significant differences in the perceptions of the different students under study.

Suggested Citation

  • Ana Teixeira & Marisa R. Ferreira & Aldina Correia & Vanda Lima, 2018. "Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 235-252, June.
    • Handle: RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0199-1
    DOI: 10.1007/s12208-018-0199-1
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    5. Mahalaxmi Adhikariparajuli & Abeer Hassan & Benedetta Siboni, 2021. "CSR Implication and Disclosure in Higher Education: Uncovered Points. Results from a Systematic Literature Review and Agenda for Future Research," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    6. Manoj Anand & Jagandeep Singh, 2021. "Business students’ perception of corporate social responsibility: an exploratory study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(3), pages 261-284, September.
    7. Esra Alniacik & Charefeddine Moumen & Umit Alniacik, 2020. "The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2724-2734, November.

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