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Perceptions of students university of corporate social responsibility

Author

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  • María González-Rodríguez
  • María Díaz-Fernández
  • Marek Pawlak
  • Biagio Simonetti

Abstract

The findings of this article bring knowledge about the understanding of corporate social responsibility from the university students’ perception and their values’ structure in a cross cultural high education context. Primary data collected via a survey in Business Schools at Universities of Spain, Poland and Bulgaria and multivariate analysis evidence that both the values’ structure and university students’ CSR perception are influenced by cross cultural factors. In this High Education context and according to Schwartz’s values theory and the Triple Bottom line, the study reveals different value profiles by gender and nationality and diverse attitudes to CSR perception across these European countries. The result approached is important for organizations to assure the success of strategic purposes implicit on social corporate initiatives. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • María González-Rodríguez & María Díaz-Fernández & Marek Pawlak & Biagio Simonetti, 2013. "Perceptions of students university of corporate social responsibility," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 2361-2377, June.
  • Handle: RePEc:spr:qualqt:v:47:y:2013:i:4:p:2361-2377
    DOI: 10.1007/s11135-012-9781-5
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    References listed on IDEAS

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    1. Ana Teixeira & Marisa R. Ferreira & Aldina Correia & Vanda Lima, 2018. "Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 235-252, June.
    2. Manoj Anand & Jagandeep Singh, 2021. "Business students’ perception of corporate social responsibility: an exploratory study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(3), pages 261-284, September.
    3. Fu Chen & Der-Jang Chi, 2015. "Application of a new DEMATEL to explore key factors of China’s corporate social responsibility: evidence from accounting experts," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(1), pages 135-154, January.
    4. Barbara Mazur & Anna Walczyna, 2020. "Corporate Social Responsibility in the Opinion of Polish and Foreign Students in Management Program of Lublin University of Technology," Sustainability, MDPI, vol. 13(1), pages 1-14, December.
    5. Bryan H. Chen & Wan-Ching Chiu, 2018. "The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 29-38, March.

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