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An Examination of Gain- and Loss-Framed Messaging on Smart Home Security Training Programs

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  • Miloslava Plachkinova

    (University of Tampa)

  • Philip Menard

    (University of Texas at San Antonio)

Abstract

The Internet of Things (IoT) has gained popularity among home consumers due to its characteristics related to automation, information gathering, and purported physical security benefits. In an effort to capitalize on an expanding market, IoT developers have rushed products to market without proper due diligence regarding device cybersecurity. By being more focused on the utility and convenience of IoT devices without being concerned about their devices’ inherent security flaws, consumers may be unwittingly putting themselves at risk. Gain- and loss-framed messaging has been an extensively studied form of persuasive communication in other research fields but has not been previously examined in the context of information security research. Using an experimental design, we assess the efficacy of applying gain- and loss-framed principles to a security education training and awareness (SETA) program designed to bolster IoT users’ concerns related to pertinent IoT-based threats and provide information about their corresponding countermeasures. We found that for consumers with low initial IoT security concerns, loss-framed messaging is more effective in increasing security concerns. For consumers with higher initial concerns, messages focusing on desirable outcomes, regardless of an overall gain- or loss-framed message valence, are effective at increasing IoT security concerns.

Suggested Citation

  • Miloslava Plachkinova & Philip Menard, 2022. "An Examination of Gain- and Loss-Framed Messaging on Smart Home Security Training Programs," Information Systems Frontiers, Springer, vol. 24(5), pages 1395-1416, October.
    • Handle: RePEc:spr:infosf:v:24:y:2022:i:5:d:10.1007_s10796-019-09970-6
    DOI: 10.1007/s10796-019-09970-6
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    References listed on IDEAS

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