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Assessing the attractiveness of tourism resources in Noto using the best–worst scaling and discrete choice experiment methods: further utilization of satoyama and satoumi for tourism

Author

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  • Takahiro Tsuge

    (Sophia University)

  • Nisikawa Usio

    (Kanazawa University)

  • Makiko Nakano

    (Nagoya University)

Abstract

In recent decades, the degradation of satoyama and satoumi has posed significant problems in many areas. To address this issue, it is crucial to sustain farming in satoyama and fishing in satoumi, while actively involving human intervention. An effective strategy includes using satoyama and satoumi for tourism should be considered. Against this background, the current study assesses the attractiveness of various satoyama and satoumi applications as tourism resources in Noto, utilizing two types of preference analysis methods: best–worst scaling and discrete choice experiment. These analysis methods revealed that the direct experience of agriculture and fishing in these areas were not highly valued, while opportunities to enjoy and purchase local food from satoyama and satoumi proved highly attractive as tourism resources. The results also indicated that preferences for agricultural and fishing experiences were heterogeneous among respondents. Therefore, additional analysis was conducted to identify individuals who rated these experiences relatively higher. Based on these findings, suggestions are formulated for the target audience, to promote agricultural and fishing experiences. In addition, we discuss the possibility of the way of stopping the degradation of satoyama and satoumi.

Suggested Citation

  • Takahiro Tsuge & Nisikawa Usio & Makiko Nakano, 2023. "Assessing the attractiveness of tourism resources in Noto using the best–worst scaling and discrete choice experiment methods: further utilization of satoyama and satoumi for tourism," International Journal of Economic Policy Studies, Springer, vol. 17(2), pages 421-446, August.
    • Handle: RePEc:spr:ijoeps:v:17:y:2023:i:2:d:10.1007_s42495-023-00111-1
    DOI: 10.1007/s42495-023-00111-1
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    References listed on IDEAS

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    1. Twan Huybers & Jeff Bennett, 2000. "Impact of the Environment on Holiday Destination Choices of Prospective UK Tourists: Implications for Tropical North Queensland," Tourism Economics, , vol. 6(1), pages 21-46, March.
    2. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387.
    3. Peter Boxall & Wiktor Adamowicz, 2002. "Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 23(4), pages 421-446, December.
    4. Yasushi Shoji & Takahiro Tsuge, 2015. "Heterogeneous Preferences for Winter Nature-Based Tours in Sub-Frigid Climate Zones: A Latent Class Approach," Tourism Economics, , vol. 21(2), pages 387-407, April.
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    Cited by:

    1. Tomoko Kinugasa, 2023. "Preface to the special feature on interdisciplinarity of economic policy studies," International Journal of Economic Policy Studies, Springer, vol. 17(2), pages 347-349, August.

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    More about this item

    Keywords

    Satoyama and satoumi; Noto; Best–worst scaling; Discrete choice experiment; Interdisciplinary research;
    All these keywords.

    JEL classification:

    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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