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How to win the battle of ideas in corporate social responsibility: the International Pyramid Model of CSR

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  • Najeb Masoud

    (Aqaba University of Technology)

Abstract

This paper reviews the definitions of Corporate Social Responsibility (CSR) as they have evolve over time. It traces the origins of the concept and creates a theoretical framework for international use, thus having the benefit of applicability in both developing as well as developed economies. The models of Carroll and Visser are integrated to produce The International Pyramid Model of CSR, which acknowledges the relative importance of economic, glocal, legal and ethical, and philanthropic aspects of the CSR concept. The primary innovation in the International Pyramid is the development of ‘glocal’ responsibilities, relating to the environment, socio-cultural matters, technology users, and political rights. Additionally, the International Pyramid condenses Carroll (Business Horizons 34(4):39–48, 1991) pyramid such that the separate legal and ethical responsibilities are merged into one ‘legal and ethical’ obligation. Furthermore, it offers flexibility by acknowledging that the various responsibilities it embodies can shift up or down the pyramid as priorities change, which is inevitable as businesses and economies differ cross-sectionally, and over time.

Suggested Citation

  • Najeb Masoud, 2017. "How to win the battle of ideas in corporate social responsibility: the International Pyramid Model of CSR," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-22, December.
    • Handle: RePEc:spr:ijocsr:v:2:y:2017:i:1:d:10.1186_s40991-017-0015-y
    DOI: 10.1186/s40991-017-0015-y
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    More about this item

    Keywords

    Corporate Social Responsibility; Carroll’s Pyramid Model; Visser’s Pyramid Model; International Pyramid Model;
    All these keywords.

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics
    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • K4 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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