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Environment sustainability through sustainability innovations

Author

Listed:
  • Vivek Tiwari

    (National Institute of Technology)

  • Shivani Thakur

    (National Institute of Technology)

Abstract

The present study investigates about the diffusion of sustainability innovation practices in the hotels/resorts of Himachal Pradesh and J&K which are two very crucial states of India, tourists-wise and location-wise. The paper investigates about the percentage of the hotels that have implemented such practices and also the major reasons behind adoption or non-adoption of such practices. To investigate the responses, the research uses Rogers’ theory of diffusion of innovation which hypothesizes that adoption of such practices depends upon characteristics of the innovation and that of the innovator. The study has been conducted in two northern states of India, viz. Himachal Pradesh and J&K, in 120 hotels belonging to different districts of the two states as these two states represent more than 50% of the northern Himalayan region of India. A study also tries to develop a new instrument to measure environmental sustainability innovations measures in Indian context. Relationships have been established with the help of ANOVA, correlations and regression analysis. The results of the investigation have come out with the findings that the high level of environmental opinion leadership of hotels/resorts is the strongest predictor of the adoption of sustainability innovations. The perceived relative advantage and the trialability of the hotels/resorts are only partially correlated. These results can be extremely useful for the government, innovators, change agents, as well as suppliers of the hotel industry of India and can also be a guide on how to further diffuse sustainability. This study provides a valuable contribution to the emerging fields of hotel sustainability and diffusion of sustainability innovations. Adopting the suggested innovative practices can dramatically transform the way in which the hotels/resorts offer their services and products and hence play a leading role in building a progressive society that promotes a lifestyle that is sustainable.

Suggested Citation

  • Vivek Tiwari & Shivani Thakur, 2021. "Environment sustainability through sustainability innovations," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 6941-6965, May.
    • Handle: RePEc:spr:endesu:v:23:y:2021:i:5:d:10.1007_s10668-020-00899-4
    DOI: 10.1007/s10668-020-00899-4
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    References listed on IDEAS

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    1. McEachern, Menzie & Hanson, Susan, 2008. "Socio-geographic perception in the diffusion of innovation: Solar energy technology in Sri Lanka," Energy Policy, Elsevier, vol. 36(7), pages 2578-2590, July.
    2. Dayanne da Costa Maynard & Mayara Daré Vidigal & Priscila Farage & Renata Puppin Zandonadi & Eduardo Yoshio Nakano & Raquel Braz Assunção Botelho, 2020. "Environmental, Social and Economic Sustainability Indicators Applied to Food Services: A Systematic Review," Sustainability, MDPI, vol. 12(5), pages 1-19, February.
    3. Silvestre, Bruno S., 2015. "Sustainable supply chain management in emerging economies: Environmental turbulence, institutional voids and sustainability trajectories," International Journal of Production Economics, Elsevier, vol. 167(C), pages 156-169.
    4. Miska, Christof & Szőcs, Ilona & Schiffinger, Michael, 2018. "Culture’s effects on corporate sustainability practices: A multi-domain and multi-level view," Journal of World Business, Elsevier, vol. 53(2), pages 263-279.
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    Cited by:

    1. Tetsuya Kamijo, 2022. "How to enhance EIA systems in developing countries: a quantitative literature review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(12), pages 13476-13492, December.
    2. Renan Felinto de Farias Aires & Luciano Ferreira, 2022. "A New Multi-Criteria Approach for Sustainable Material Selection Problem," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    3. J. H. Akash & I. Arul Aram, 2022. "A convergent parallel mixed method of study for assessing the role of communication in community participation towards sustainable tourism," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(11), pages 12672-12690, November.

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