Adoption and use of AI tools: a research agenda grounded in UTAUT
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DOI: 10.1007/s10479-020-03918-9
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- Jonas Wanner & Lukas-Valentin Herm & Kai Heinrich & Christian Janiesch, 2022. "The effect of transparency and trust on intelligent system acceptance: Evidence from a user-based study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2079-2102, December.
- Cliff R. Kikawa & Charity Kiconco & Moses Agaba & Dimas Ntirampeba & Amos Ssematimba & Billy M. Kalema, 2022. "Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
- Francesca Bonetti & Matteo Montecchi & Kirk Plangger & Hope Jensen Schau, 2023. "Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 867-888, July.
- Annie Judith Mouangue & Augustin Junior Mbam, 2022. "Public Enterprises in the Era of New Technologies: A Market-Led Approach to Innovation," Post-Print hal-04421316, HAL.
- Yuneline Mirza Hedismarlina & Rosanti Maria Firnandya Christian, 2023. "The Role of Digital Finance, Financial Literacy, and Lifestyle on Financial Behaviour," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 14(2), pages 97-115, December.
- Sudatta Kar & Arpan Kumar Kar & Manmohan Prasad Gupta, 2021. "Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 28(4), pages 217-238, October.
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Keywords
AI tools; UTAUT; Employee adoption; Technology use;All these keywords.
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