IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04401627.html
   My bibliography  Save this paper

Technological innovation as a catalyst for change in organizational culture: Case of Moroccan SMEs
[L'innovation technologique comme catalyseur de changement de la culture organisationnelle: cas des PME Marocaines]

Author

Listed:
  • Bourjila Mountacer

    (UIT - Université Ibn Tofaïl)

  • Ayoub El Bahi

    (UIT - Université Ibn Tofaïl)

Abstract

This research investigates the impact of technological innovation adoption on the organizational culture of Small and Medium-sized Enterprises (SMEs) in Morocco. The central research question explores how the adoption of technological innovation influences cultural dynamics within Moroccan SMEs. Employing a questionnaire-based methodology with 183 responses, the study aims to shed light on the intricate relationship between technological innovation and organizational culture in the context of Moroccan SMEs. The study reveals two key findings. Firstly, it is observed that the adoption of technological innovation serves as a robust driver to stimulate a culture of efficiency within the surveyed SMEs. Secondly, the research underscores the emergence of tensions within Moroccan SMEs arising from resistance to technological change. However, the principal limitation of this study is the restricted number of respondents, which may limit the generalizability of our findings to the broader landscape of Moroccan SMEs. Despite this limitation, the insights gleaned offer valuable perspectives and a foundation for future research to further explore the nuanced interplay between technological innovation and organizational culture in Moroccan SMEs. In summary, this study contributes valuable insights into the nexus between technological innovation and organizational culture within Moroccan SMEs. The findings underscore the dual nature of this relationship, acting as both a catalyst for efficiency-driven cultural enhancement and a source of tension due to resistance to change. The implications of these findings extend beyond the confines of individual SMEs, offering guidance for policymakers, industry practitioners, and scholars seeking to understand and facilitate the positive integration of technological innovation in diverse organizational settings. Keywords: Technological innovation; Organizational culture; Moroccan SMEs.

Suggested Citation

  • Bourjila Mountacer & Ayoub El Bahi, 2024. "Technological innovation as a catalyst for change in organizational culture: Case of Moroccan SMEs [L'innovation technologique comme catalyseur de changement de la culture organisationnelle: cas de," Post-Print hal-04401627, HAL.
    • Handle: RePEc:hal:journl:hal-04401627
    DOI: 10.5281/zenodo.10499890
    Note: View the original document on HAL open archive server: https://hal.science/hal-04401627
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04401627/document
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.10499890?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Maoguo Wu & Nan Gu, 2018. "The Impact of Technological Innovation on Corporate Performance: Evidence From the Communication and Cultural Industry in China," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 9(4), pages 78-87, October.
    2. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    3. Fariborz Damanpour, 1996. "Organizational Complexity and Innovation: Developing and Testing Multiple Contingency Models," Management Science, INFORMS, vol. 42(5), pages 693-716, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carolina Rojas-Córdova & Amanda J. Williamson & Julio A. Pertuze & Gustavo Calvo, 2023. "Why one strategy does not fit all: a systematic review on exploration–exploitation in different organizational archetypes," Review of Managerial Science, Springer, vol. 17(7), pages 2251-2295, October.
    2. Verhoeven, Dennis & Bakker, Jurriën & Veugelers, Reinhilde, 2016. "Measuring technological novelty with patent-based indicators," Research Policy, Elsevier, vol. 45(3), pages 707-723.
    3. T. Gries & R. Grundmann & I. Palnau & M. Redlin, 2017. "Innovations, growth and participation in advanced economies - a review of major concepts and findings," International Economics and Economic Policy, Springer, vol. 14(2), pages 293-351, April.
    4. Mohan Babu, G.N., 1999. "The Determinants of Firm-level Technological Performances - A Study on the Indian Capital Goods Sector," UNU-INTECH Discussion Paper Series 1999-01, United Nations University - INTECH.
    5. Misbah Haque & Imran Ali, 2016. "Uncertain Environment and Organizational Performance: The Mediating Role of Organizational Innovation," Asian Social Science, Canadian Center of Science and Education, vol. 12(9), pages 124-124, September.
    6. Cliff R. Kikawa & Charity Kiconco & Moses Agaba & Dimas Ntirampeba & Amos Ssematimba & Billy M. Kalema, 2022. "Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
    7. Cevahir Uzkurt & Halil Semih Kimzan & Cengiz Yılmaz, 2016. "A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(06), pages 1-21, December.
    8. Yu-Kai Lin & Mingfeng Lin & Hsinchun Chen, 2019. "Do Electronic Health Records Affect Quality of Care? Evidence from the HITECH Act," Service Science, INFORMS, vol. 30(1), pages 306-318, March.
    9. Nur Hazelen Mat Rusok Author_Email: hazelen@kelantan.uitm.edu.my & Mohamed Husny Basir & PM Dr. Zainudin Awang & Farahiyah Akmal Mat Nawi, 2011. "The Influence Of Constructive Thought Pattern Strategies On Entrepreneur Innovative Behavior," Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding 2011-034-087, Conference Master Resources.
    10. Marine Agogué & Anna Yström & Pascal Le Masson, 2013. "Rethinking the role of intermediaries as an architect of collective exploration and creation of knowledge in open innovation," Post-Print hal-00707376, HAL.
    11. Souto, Jaime E., 2015. "Business model innovation and business concept innovation as the context of incremental innovation and radical innovation," Tourism Management, Elsevier, vol. 51(C), pages 142-155.
    12. Annie Judith Mouangue & Augustin Junior Mbam, 2022. "Public Enterprises in the Era of New Technologies: A Market-Led Approach to Innovation," Post-Print hal-04421316, HAL.
    13. Dost Mir & Arshad Muhammad & Afsar Bilal, 2018. "The Influence of Entrepreneurial Orientation on Types of Process Innovation Capabilities and Moderating Role of Social Capital," Entrepreneurship Research Journal, De Gruyter, vol. 8(4), pages 1-15, October.
    14. Paola Rovelli & Vincenzo Butticè, 2020. "On the organizational design of entrepreneurial ventures: the configurations of the entrepreneurial team," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 47(2), pages 243-269, June.
    15. Ergün Kara & Melda Akbaba & Emre Yakut & Makbule Hürmet Çetinel & Mehmet Mert Pasli, 2023. "The Mediating Effect of Green Human Resources Management on the Relationship between Organizational Sustainability and Innovative Behavior: An Application in Turkey," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    16. Kevin Zhu & Kenneth L. Kraemer, 2005. "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research, INFORMS, vol. 16(1), pages 61-84, March.
    17. Li-Min Chuang & Wen-Chia Tsai, 2014. "The Organizational Innovativeness Inventory for information and electronic enterprises: Development and Validation," Journal of Economics and Behavioral Studies, AMH International, vol. 6(4), pages 302-309.
    18. Claver-Cortés, Enrique & Pertusa-Ortega, Eva M. & Molina-Azorín, José F., 2012. "Characteristics of organizational structure relating to hybrid competitive strategy: Implications for performance," Journal of Business Research, Elsevier, vol. 65(7), pages 993-1002.
    19. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    20. Paul E. Bierly III & Paula S. Daly, 2007. "Alternative Knowledge Strategies, Competitive Environment, and Organizational Performance in Small Manufacturing Firms," Entrepreneurship Theory and Practice, , vol. 31(4), pages 493-516, July.

    More about this item

    Keywords

    Technological innovation; Organizational culture; Moroccan SMEs;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04401627. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.