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From fragmentation to imagination: moving to Marketing’s next Era

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  • Robin A. Coulter

    (University of Connecticut)

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  • Robin A. Coulter, 2016. "From fragmentation to imagination: moving to Marketing’s next Era," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 132-141, December.
    • Handle: RePEc:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0087-y
    DOI: 10.1007/s13162-016-0087-y
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    References listed on IDEAS

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    1. N/A, 2009. "From the Editors' Desk," Journal of Infrastructure Development, India Development Foundation, vol. 1(1), pages 1-1, June.
    2. L. Robin Keller & Ali Abbas & Manel Baucells & Vicki M. Bier & David Budescu & John C. Butler & Philippe Delquié & Jason R. W. Merrick & Ahti Salo & George Wu, 2010. "From the Editors..," Decision Analysis, INFORMS, vol. 7(4), pages 327-330, December.
      • L. Robin Keller & Manel Baucells & Kevin F. McCardle & Gregory S. Parnell & Ahti Salo, 2007. "From the Editors..," Decision Analysis, INFORMS, vol. 4(4), pages 173-175, December.
      • L. Robin Keller & Manel Baucells & John C. Butler & Philippe Delquié & Jason R. W. Merrick & Gregory S. Parnell & Ahti Salo, 2008. "From the Editors..," Decision Analysis, INFORMS, vol. 5(4), pages 173-176, December.
      • L. Robin Keller & Manel Baucells & John C. Butler & Philippe Delquié & Jason R. W. Merrick & Gregory S. Parnell & Ahti Salo, 2009. "From the Editors ..," Decision Analysis, INFORMS, vol. 6(4), pages 199-201, December.
    3. Gerald Zaltman, 2016. "Marketing’s forthcoming Age of imagination," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 99-115, December.
    4. Darren Dahl & Eileen Fischer & Gita Johar & Vicki Morwitz, 2014. "From the Editors-Elect: Meaningful Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(1), pages 1-1.
    5. Justine M. Rapp & Ronald Paul Hill, 2015. ""Lordy, Lordy, Look Who’s 40!" The Journal of Consumer Research Reaches a Milestone," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 19-29.
    6. Zaltman, Gerald, 2000. "Consumer Researchers: Take a Hike!," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(4), pages 423-428, March.
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    Cited by:

    1. Stephen L. Vargo, 2020. "Assessing and advancing marketing’s value propositions: a disciplinary dialog," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 149-150, December.
    2. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
    3. Kamiński Jacek, 2017. "Systemic Paradigm in the Tradition of Marketing Science," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 10(4), pages 29-42, December.

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