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Predictors of Pro-Environmental Intention and Behavior: A Perspective of Stimulus–Organism–Response Theory

Author

Listed:
  • Agus Sugiarto

    (Department of Management, Satya Wacana Christian University, 52-60 Diponegoro Rd, Salatiga 50711, Indonesia)

  • Cheng-Wen Lee

    (Department of International Business, Chung Yuan Christian University, 200 Zhong Bei Rd, Taoyuan City 32023, Taiwan)

  • Andrian Dolfriandra Huruta

    (Department of Economics, Satya Wacana Christian University, 52-60 Diponegoro Rd, Salatiga 50711, Indonesia)

  • Christine Dewi

    (Department of Information Technology, Satya Wacana Christian University, 52-60 Diponegoro Rd, Salatiga 50711, Indonesia)

  • Abbott Po Shun Chen

    (Department of Marketing and Logistics Management, Chaoyang University of Technology, 168 Jifeng E. Rd, Taichung 413310, Taiwan)

Abstract

Considering the importance of pro-environmental issues, this study aims to determine the impact of level of employee education and pro-environmental intention on pro-environmental behavior based on stimulus–organism–response theory. There was a total of 425 respondents participating in the survey. This study was conducted during the period of March–June 2022. The data were analyzed using partial least square–structural equation modelling (PLS-SEM). The results indicate that the level of employee education has a positive impact on pro-environmental intention. In addition, pro-environmental intention has a significant impact on pro-environment behavior. Overall, this study sheds light on stimulus–organism–response theory in the context of Indonesia.

Suggested Citation

  • Agus Sugiarto & Cheng-Wen Lee & Andrian Dolfriandra Huruta & Christine Dewi & Abbott Po Shun Chen, 2022. "Predictors of Pro-Environmental Intention and Behavior: A Perspective of Stimulus–Organism–Response Theory," Sustainability, MDPI, vol. 14(23), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:16047-:d:990240
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    References listed on IDEAS

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