IDEAS home Printed from https://ideas.repec.org/a/eee/joepsy/v90y2022ics0167487022000241.html
   My bibliography  Save this article

N400 correlate of brand associations

Author

Listed:
  • Gorin, Aleksei
  • Nedelko, Anastasia
  • Kosonogov, Vladimir
  • Vakhviyainen, Maria
  • Tugin, Sergey
  • Moiseeva, Victoria
  • Klucharev, Vasily
  • Shestakova, Anna

Abstract

A number of neuromarketing studies employed brain responses called event-related potentials or ERPs as neural markers of brand associations. The use of the N400 component of ERPs in particular appeared to be the promising to study typicality of product-brand associations and their role for brand extension (Wang et al., 2012).

Suggested Citation

  • Gorin, Aleksei & Nedelko, Anastasia & Kosonogov, Vladimir & Vakhviyainen, Maria & Tugin, Sergey & Moiseeva, Victoria & Klucharev, Vasily & Shestakova, Anna, 2022. "N400 correlate of brand associations," Journal of Economic Psychology, Elsevier, vol. 90(C).
    • Handle: RePEc:eee:joepsy:v:90:y:2022:i:c:s0167487022000241
    DOI: 10.1016/j.joep.2022.102506
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167487022000241
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.joep.2022.102506?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Shapiro, Stewart, 1999. "When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 16-36, June.
    2. Tanya L. Chartrand & Joel Huber & Baba Shiv & Robin J. Tanner, 2008. "Nonconscious Goals and Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(2), pages 189-201, April.
    3. Ale Smidts & Ming Hsu & Alan Sanfey & Maarten Boksem & Richard Ebstein & Scott Huettel & Joe Kable & Uma Karmarkar & Shinobu Kitayama & Brian Knutson & Israel Liberzon & Terry Lohrenz & Mirre Stallen , 2014. "Advancing consumer neuroscience," Marketing Letters, Springer, vol. 25(3), pages 257-267, September.
    4. Herbes, Carsten & Friege, Christian & Baldo, Davide & Mueller, Kai-Markus, 2015. "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity," Energy Policy, Elsevier, vol. 87(C), pages 562-572.
    5. Janiszewski, Chris, 1993. "Preattentive Mere Exposure Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 376-392, December.
    6. Bargh, John A, 2002. "Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(2), pages 280-285, September.
    7. Zaltman, Gerald, 2000. "Consumer Researchers: Take a Hike!," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(4), pages 423-428, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anastasia Nedelko & Olga Lupova & Alexey Gorin & Alexandra Kuznetsova & Vasily Klucharev & Anna Shestakova, 2017. "An Analysis of Brand Association Perception Using N400 Evoked Potential," HSE Working papers WP BRP 77/PSY/2017, National Research University Higher School of Economics.
    2. Wörfel, Philipp, 2021. "Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    3. Ozkara, Behcet Yalin & Bagozzi, Richard, 2021. "The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Kim, Aekyoung, 2022. "The paradox in happiness sales: How can happiness primes backfire?," Journal of Business Research, Elsevier, vol. 146(C), pages 540-552.
    5. D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2004. "Implicit Attitudes Toward Green Consumer Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/224, Ghent University, Faculty of Economics and Business Administration.
    6. Marc Vanhuele & Didier Courbet & Sylvain Denis & Frédéric Lavigne & Amélie Borde, 2005. "The Effectiveness of non-focal exposure to web banner ads," Post-Print sic_00078369, HAL.
    7. Mingyu Joo & Kenneth C. Wilbur & Bo Cowgill & Yi Zhu, 2014. "Television Advertising and Online Search," Management Science, INFORMS, vol. 60(1), pages 56-73, January.
    8. Hsu, Liwei & Chen, Yen-Jung, 2020. "Neuromarketing, subliminal advertising, and hotel selection: An EEG study," Australasian marketing journal, Elsevier, vol. 28(4), pages 200-208.
    9. Lucy Ackert & Bryan Church & James Tompkins & Ping Zhang, 2005. "What’s in a Name? An Experimental Examination of Investment Behavior," Review of Finance, Springer, vol. 9(2), pages 281-304, June.
    10. Fuduric, Morana & Varga, Akos & Horvat, Sandra & Skare, Vatroslav, 2022. "The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures," Journal of Business Research, Elsevier, vol. 142(C), pages 221-241.
    11. Laura Smarandescu & Terence Shimp, 2015. "Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion," Marketing Letters, Springer, vol. 26(4), pages 715-726, December.
    12. T. Poehlman & Ravi Dhar & John Bargh, 2016. "Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(1), pages 48-61, March.
    13. repec:dau:papers:123456789/4235 is not listed on IDEAS
    14. Yoo, Chan Yun, 2008. "Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set," Journal of Interactive Marketing, Elsevier, vol. 22(2), pages 2-18.
    15. Kirk, Colleen P. & McSherry, Bernard & Swain, Scott D., 2015. "Investing the self: The effect of nonconscious goals on investor psychological ownership and word-of-mouth intentions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 58(C), pages 186-194.
    16. Komal Nagar, 2018. "Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 1-12, January.
    17. Victor Stango & Jonathan Zinman, 2014. "Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees," The Review of Financial Studies, Society for Financial Studies, vol. 27(4), pages 990-1030.
    18. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    19. Byun, Kyung-Ah (Kay) & Duhan, Dale F. & Dass, Mayukh, 2020. "The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers," Journal of Business Research, Elsevier, vol. 116(C), pages 163-175.
    20. Ericson, Torgeir & Kjønstad, Bjørn Gunaketu & Barstad, Anders, 2014. "Mindfulness and sustainability," Ecological Economics, Elsevier, vol. 104(C), pages 73-79.
    21. Klesse, Anne-Kathrin & Goukens, Caroline & Geyskens, Kelly & de Ruyter, Ko, 2012. "Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 355-362.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joepsy:v:90:y:2022:i:c:s0167487022000241. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/joep .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.