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Aspects Of Romanian Marketing Environment For International Hotel Chains

Author

Listed:
  • Adina Smaranda COSMA

    (Universitatea Babes-Bolyai, Cluj-Napoca)

  • Cristina FLESERIU

    (Universitatea Babes-Bolyai, Cluj-Napoca)

  • Marius BOTA

    (Universitatea Babes-Bolyai, Cluj-Napoca)

  • Alexandru NEDELEA

    (Universitatea Stefan cel Mare, Suceava)

Abstract

The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro and macro environment, to know exactly which are the opportunities and the risks taken into consideration on a specific market. On the Romanian market the hotels that belong to international chains consider that the most important opportunity is the market development potential and the biggest risk is the infrastructure. Also, the own resources are the most important factor that is influencing directly the activity of a hotel belonging to an international chain in Romania. All those criteria are taken into consideration by the hotels in order to develop a long time strategy on the Romanian market.

Suggested Citation

  • Adina Smaranda COSMA & Cristina FLESERIU & Marius BOTA & Alexandru NEDELEA, 2015. "Aspects Of Romanian Marketing Environment For International Hotel Chains," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-5, January.
    • Handle: RePEc:scm:ecofrm:v:4:y:2015:i:1:p:5
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    File URL: http://ecoforumjournal.ro/index.php/eco/article/download/100/85
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    References listed on IDEAS

    as
    1. Kundu, Sumit K. & Contractor, Farok J., 1999. "Country location choices of service multinationals: An empirical study of the international hotel sector," Journal of International Management, Elsevier, vol. 5(4), pages 299-317.
    2. Mili Novak & Lidija Petrić & Ljudevit Pranić, 2011. "The effects of selected macroeconomic variables on the presence of foreign hotels in Croatia," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 17(1), pages 45-65, May.
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    Cited by:

    1. Mihaela TULVINSCHI, 2015. "CONCEPTS, NEWS AND PERSPECTIVES REGARDING ACCOUNTING IN TOURISM AND ECOTOURISM Abstract : Tourism and ecotourism aim the optimisation of a balanced relation concerning the value between effort and eff," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(2), pages 1-27, july.

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