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The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk

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  • Minhong Kim

    (3404University of North Texas, USA)

  • Kyu Ha Choi
  • Becca Leopkey

    (1355University of Georgia, USA)

Abstract

While hosting mega sporting events brings various benefits to the host regions from the increased number of tourists, one of the main factors that deters tourists is the various types of risks associated with international travels. The sport tourism literature has highlighted terrorism risk and political instability as major concerns that impact travel intentions. This study examined and compared the influence of tourists’ risk perceptions on travel intentions across mega sporting event host destinations with different levels (i.e. apparent risks, less imminent risks, and unidentified risks) of such risks. Data were collected from 571 potential tourists via an online survey software and analyzed using a structural equation modeling technique. The results indicated that perceived terrorism risk significantly influenced the tourists’ travel intentions. Tourists’ terrorism risk perceptions toward South Korea (apparent risks) most significantly impacted their travel intentions, followed by general destinations outside of the United States (unidentified risks), while political instability was not significantly related to travel intentions. These findings offer practical implications for mega sporting event organizers.

Suggested Citation

  • Minhong Kim & Kyu Ha Choi & Becca Leopkey, 2021. "The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk," Tourism Economics, , vol. 27(3), pages 419-435, May.
    • Handle: RePEc:sae:toueco:v:27:y:2021:i:3:p:419-435
    DOI: 10.1177/1354816619879031
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    References listed on IDEAS

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    2. Ke Shen & Jian Yang, 2022. "Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory," IJERPH, MDPI, vol. 19(6), pages 1-17, March.
    3. You-Hai Lu & Peixue Liu & Xiaowan Zhang & Jun Zhang & Caiyun Shen, 2022. "Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective," SAGE Open, , vol. 12(4), pages 21582440221, December.
    4. Chaudhary, Manjula & Ul Islam, Naser, 2023. "Tourists’ risk perception towards Kashmir valley: An analysis using Tourism Risk Index," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 48-57.

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