IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v4y2014i4p2158244014556998.html
   My bibliography  Save this article

Investigating the Factors Affecting Residential Consumer Adoption of Broadband in India

Author

Listed:
  • Amir Manzoor

Abstract

This study aims to explore in detail the factors that affect the consumer behavioral intention to adopt broadband Internet in a developing country perspective. Various attitudinal, normative, and control constructs were identified and investigated for their possible influence on broadband Internet adoption. The empirical data for this study were collected using a self-administered questionnaire that included items related to various attitudinal, normative, and control constructs. Descriptive statistics and regression analysis were used to test these constructs for their possible influence on Indian consumers’ adoption of broadband Internet. The findings suggest that perceived ease of use (PE), social outcomes (SO), hedonic outcomes (HO), service quality (SQ), facilitating conditions resources (FCR), and self-efficacy (SE) were very significant predictors of Indian consumers’ behavioral intention to adopt broadband Internet. This study has multifold significance. The integrated research framework used in this study is an extension of previous well-established research models (such as Model of Adoption of Technology in Households [MATH], Diffusion of Innovation [DOI], and Theory of Planned Behavior [TPB]) and provides an enhanced comprehension of broadband Internet by the Indian household consumers.

Suggested Citation

  • Amir Manzoor, 2014. "Investigating the Factors Affecting Residential Consumer Adoption of Broadband in India," SAGE Open, , vol. 4(4), pages 21582440145, October.
  • Handle: RePEc:sae:sagope:v:4:y:2014:i:4:p:2158244014556998
    DOI: 10.1177/2158244014556998
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244014556998
    Download Restriction: no

    File URL: https://libkey.io/10.1177/2158244014556998?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Oecd, 2001. "The Development of Broadband Access in the OECD Countries," OECD Digital Economy Papers 56, OECD Publishing.
    2. Duncan Wambogo Omole, 2013. "Harnessing information and communication technologies (ICTs) to address urban poverty: Emerging open policy lessons for the open knowledge economy," Information Technology for Development, Taylor & Francis Journals, vol. 19(1), pages 86-96, January.
    3. Papacharissi, Zizi & Zaks, Anna, 2006. "Is broadband the future? An analysis of broadband technology potential and diffusion," Telecommunications Policy, Elsevier, vol. 30(1), pages 64-75, February.
    4. Arthur Grimes & Cleo Ren & Philip Stevens, 2012. "The need for speed: impacts of internet connectivity on firm productivity," Journal of Productivity Analysis, Springer, vol. 37(2), pages 187-201, April.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Oecd, 2008. "Broadband and the Economy," OECD Digital Economy Papers 146, OECD Publishing.
    7. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    8. Z Irani & Y K Dwivedi & M D Williams, 2009. "Understanding consumer adoption of broadband: an extension of the technology acceptance model," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(10), pages 1322-1334, October.
    9. Bolton, Ruth N & Drew, James H, 1991. "A Multistage Model of Customers' Assessments of Service Quality and Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 375-384, March.
    10. Anteneh Ayanso & Danny I. Cho & Kaveepan Lertwachara, 2014. "Information and Communications Technology Development and the Digital Divide: A Global and Regional Assessment," Information Technology for Development, Taylor & Francis Journals, vol. 20(1), pages 60-77, January.
    11. Raul Katz & Stephan Vaterlaus & Patrick Zenhäusern & Stephan Suter, 2010. "The impact of broadband on jobs and the German economy," Intereconomics: Review of European Economic Policy, Springer;ZBW - Leibniz Information Centre for Economics;Centre for European Policy Studies (CEPS), vol. 45(1), pages 26-34, January.
    12. Hargittai, Eszter, 1999. "Weaving the Western Web: explaining differences in Internet connectivity among OECD countries," Telecommunications Policy, Elsevier, vol. 23(10-11), pages 701-718, November.
    13. Kolko, Jed, 2012. "Broadband and local growth," Journal of Urban Economics, Elsevier, vol. 71(1), pages 100-113.
    14. S. K. Majumdar & O. Carare & H. Chang, 2010. "Broadband adoption and firm productivity: evaluating the benefits of general purpose technology," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 19(3), pages 641-674, June.
    15. LaRose, Robert & Gregg, Jennifer L. & Strover, Sharon & Straubhaar, Joseph & Carpenter, Serena, 0. "Closing the rural broadband gap: Promoting adoption of the Internet in rural America," Telecommunications Policy, Elsevier, vol. 31(6-7), pages 359-373, July.
    16. Nina Czernich & Oliver Falck & Tobias Kretschmer & Ludger Woessmann, 2011. "Broadband Infrastructure and Economic Growth," Economic Journal, Royal Economic Society, vol. 121(552), pages 505-532, May.
    17. Holt, Lynne & Jamison, Mark, 0. "Broadband and contributions to economic growth: Lessons from the US experience," Telecommunications Policy, Elsevier, vol. 33(10-11), pages 575-581, November.
    18. Jia-Jia Sim & Foong-Min Kong & Voon-Hsien Lee & Garry Wei-Han Tan & Aik-Chuan Teo, 2012. "Determining factors affecting broadband services adoption: an empirical analysis of Malaysian consumers," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 4(3), pages 236-251.
    19. Koutroumpis, Pantelis, 2009. "The economic impact of broadband on growth: A simultaneous approach," Telecommunications Policy, Elsevier, vol. 33(9), pages 471-485, October.
    20. Johannes M. Bauer & Gary Madden & Aaron Morey, 2014. "Effects of economic conditions and policy interventions on OECD broadband adoption," Applied Economics, Taylor & Francis Journals, vol. 46(12), pages 1361-1372, April.
    21. Tuan Hock Ng & Chun Teck Lye & Ying San Lim, 2013. "Broadband penetration and economic growth in ASEAN countries: a generalized method of moments approach," Applied Economics Letters, Taylor & Francis Journals, vol. 20(9), pages 857-862, June.
    22. San Martín, Héctor & Herrero, Ángel, 2012. "Influence of the user’s psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework," Tourism Management, Elsevier, vol. 33(2), pages 341-350.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Levin, Stanford L. & Schmidt, Stephen & Scott, Graham, 2016. "Broadband Adoption: Translating the Digital Divide Literature into Effective Government Policies and Actions," 27th European Regional ITS Conference, Cambridge (UK) 2016 148684, International Telecommunications Society (ITS).
    2. Urama, Nathaniel E. & Ogbu, Osita, 2018. "Evaluating consumer perception and willingness to pay for broadband in Nigeria," Telecommunications Policy, Elsevier, vol. 42(6), pages 421-432.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Calvin Jones & Dylan Henderson, 2019. "Broadband and uneven spatial development: The case of Cardiff City-Region," Local Economy, London South Bank University, vol. 34(3), pages 228-247, May.
    2. Mack, Elizabeth A. & Rey, Sergio J., 2014. "An econometric approach for evaluating the linkages between broadband and knowledge intensive firms," Telecommunications Policy, Elsevier, vol. 38(1), pages 105-118.
    3. Gómez-Barroso, José Luis & Marbán-Flores, Raquel, 2020. "Telecommunications and economic development – The 21st century: Making the evidence stronger," Telecommunications Policy, Elsevier, vol. 44(2).
    4. Tanja Broz & Goran Buturac & Miloš Parežanin, 2020. "Digital transformation and economic cooperation: The case of Western Balkan countries," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 38(2), pages 697-722.
    5. Roberto Gallardo & Brian Whitacre & Indraneel Kumar & Sreedhar Upendram, 2021. "Broadband metrics and job productivity: a look at county-level data," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 66(1), pages 161-184, February.
    6. Jung, Juan & López-Bazo, Enrique, 2020. "On the regional impact of broadband on productivity: The case of Brazil," Telecommunications Policy, Elsevier, vol. 44(1).
    7. Lobo, Bento J. & Alam, Md Rafayet & Whitacre, Brian E., 2020. "Broadband speed and unemployment rates: Data and measurement issues," Telecommunications Policy, Elsevier, vol. 44(1).
    8. Bertschek, Irene & Briglauer, Wolfgang & Hüschelrath, Kai & Kauf, Benedikt & Niebel, Thomas, 2016. "The economic impacts of telecommunications networks and broadband internet: A survey," ZEW Discussion Papers 16-056, ZEW - Leibniz Centre for European Economic Research.
    9. Bertschek, Irene & Niebel, Thomas, 2016. "Mobile and more productive? Firm-level evidence on the productivity effects of mobile internet use," Telecommunications Policy, Elsevier, vol. 40(9), pages 888-898.
    10. Falk, Martin & Hagsten, Eva, 2021. "Impact of high-speed broadband access on local establishment dynamics," Telecommunications Policy, Elsevier, vol. 45(4).
    11. Philip Chen & Edward J Oughton & Pete Tyler & Mo Jia & Jakub Zagdanski, 2020. "Evaluating the impact of next generation broadband on local business creation," Papers 2010.14113, arXiv.org.
    12. Whitacre, Brian & Rhinesmith, Colin, 2016. "Broadband un-adopters," Telecommunications Policy, Elsevier, vol. 40(1), pages 1-13.
    13. Hasbi, Maude, 2017. "Impact of Very High-Speed Broadband on Local Economic Growth: Empirical Evidence," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168484, International Telecommunications Society (ITS).
    14. Rudra P. Pradhan & Mak B. Arvin & Sahar Bahmani & Sara E. Bennett, 2017. "Broadband penetration, financial development, and economic growth nexus: evidence from the Arab League countries," Macroeconomics and Finance in Emerging Market Economies, Taylor & Francis Journals, vol. 10(2), pages 151-171, May.
    15. Stockinger, Bastian, 2017. "The effect of broadband internet on establishments' employment growth: evidence from Germany," IAB-Discussion Paper 201719, Institut für Arbeitsmarkt- und Berufsforschung (IAB), Nürnberg [Institute for Employment Research, Nuremberg, Germany].
    16. Ferdinand Pavel & Yann Girard & Arno Hantzsche & Anselm Mattes & Julius Pahlke & Katherina Peter, 2014. "Wachstumsfaktor Telekommunikation: zum Beitrag der Telekommunikationsbranche zur wirtschaftlichen Entwicklung in Deutschland; Endbericht," DIW Berlin: Politikberatung kompakt, DIW Berlin, German Institute for Economic Research, volume 78, number pbk78.
    17. repec:oup:ajagec:v:99:y:2017:i:1:p:1-18. is not listed on IDEAS
    18. Li, Shiyuan & Li, Yumin, 2021. "The Impact of Mobile Phone Adoption on Income Inequality," MPRA Paper 110969, University Library of Munich, Germany.
    19. Javier G. Rodríguez Ruiz, 2019. "Adopción de Internet en México: Propuesta de un índice con base en Microdatos. (Internet Adoption in Mexico: Proposal of an Index based on Microdata)," Ensayos Revista de Economia, Universidad Autonoma de Nuevo Leon, Facultad de Economia, vol. 0(2), pages 135-182, November.
    20. Najarzadeh, Reza & Rahimzadeh, Farzad & Reed, Michael, 2014. "Does the Internet increase labor productivity? Evidence from a cross-country dynamic panel," Journal of Policy Modeling, Elsevier, vol. 36(6), pages 986-993.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:4:y:2014:i:4:p:2158244014556998. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.