IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v31yi6-7p359-373.html
   My bibliography  Save this article

Closing the rural broadband gap: Promoting adoption of the Internet in rural America

Author

Listed:
  • LaRose, Robert
  • Gregg, Jennifer L.
  • Strover, Sharon
  • Straubhaar, Joseph
  • Carpenter, Serena

Abstract

Even as geographic disparities in high speed Internet access narrow, an urban-rural broadband gap persists, pointing to the importance of individual differences in motivations to adopt broadband as the key to closing the gap. Diffusion of innovation is reconceptualized through contemporary perspectives of the digital divide and social cognitive theory and tested on a survey sample drawn from four rural communities. Path analysis was used to examine the factors that cause broadband Internet service adoption in rural communities. Prior experience with the Internet, the expected outcomes of broadband usage, direct personal experience with broadband, and self-efficacy had direct effects on broadband intentions. Age and income, but not education or ethnicity, also had direct impacts. Efforts that promote the personal benefits of broadband and advanced ICT literacy skills among Internet users are recommended.

Suggested Citation

  • LaRose, Robert & Gregg, Jennifer L. & Strover, Sharon & Straubhaar, Joseph & Carpenter, Serena, 0. "Closing the rural broadband gap: Promoting adoption of the Internet in rural America," Telecommunications Policy, Elsevier, vol. 31(6-7), pages 359-373, July.
    • Handle: RePEc:eee:telpol:v:31:y::i:6-7:p:359-373
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0308596107000444
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:31:y::i:6-7:p:359-373. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.