Segmenting Excessive Alcohol Consumers: Implications for Social Marketing
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DOI: 10.1177/2277975220913366
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Cited by:
- Onur Akdaş & Magdalena Cismaru, 2022. "Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 447-474, September.
- Aravind Reghunathan, 2021. "Branding of Government Services: Benefits and Challenges," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 232-235, July.
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Keywords
Segmentation; excessive alcohol consumption; social marketing; health management style; cluster analysis;All these keywords.
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