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Opening the Black Box of Effectuation Processes: Characteristics and Dominant Types

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  • Yi Jiang
  • Charles-Clemens Rüling

Abstract

In this paper, we open the black box of effectuation as a process by identifying effectuation process characteristics and patterns and thereby unveiling the heterogeneity of effectuation processes. Based on a multiple case research approach, sequential qualitative analysis is used to contrast similarities and differences in effectuation processes among six high-technology ventures. By theorizing the relationship between effectuation principles and process characteristics, we increase the conceptual clarity of effectuation theory and provide insights into how effectuation may be operationalized for scholars in future research.

Suggested Citation

  • Yi Jiang & Charles-Clemens Rüling, 2019. "Opening the Black Box of Effectuation Processes: Characteristics and Dominant Types," Entrepreneurship Theory and Practice, , vol. 43(1), pages 171-202, January.
    • Handle: RePEc:sae:entthe:v:43:y:2019:i:1:p:171-202
    DOI: 10.1177/1042258717744204
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    Cited by:

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    2. Szambelan, Sebastian & Jiang, Yi & Mauer, René, 2020. "Breaking through innovation barriers: Linking effectuation orientation to innovation performance," European Management Journal, Elsevier, vol. 38(3), pages 425-434.
    3. Runping Guo & Xingqun Lv & Yuan Wang & Peggy E. Chaudhry & Sohail S. Chaudhry, 2020. "Decision‐making logics and high‐tech entrepreneurial opportunity identification: The mediating role of strategic knowledge integration," Systems Research and Behavioral Science, Wiley Blackwell, vol. 37(4), pages 719-733, July.
    4. Bai, Wensong & Johanson, Martin & Oliveira, Luis & Ratajczak-Mrozek, Milena, 2021. "The role of business and social networks in the effectual internationalization: Insights from emerging market SMEs," Journal of Business Research, Elsevier, vol. 129(C), pages 96-109.
    5. Véronique Favre-Bonté & Marie da Fonséca & Benoît Régent, 2021. "Comprendre les dynamiques collectives entrepreneuriales à travers les projets culturels de territoire," Post-Print hal-03891268, HAL.
    6. Jiang, Yi Dragon & Straub, Caroline & Klyver, Kim & Mauer, René, 2021. "Unfolding refugee entrepreneurs' opportunity-production process — Patterns and embeddedness," Journal of Business Venturing, Elsevier, vol. 36(5).
    7. Scazziota, Vanessa & Serra, Fernando & Sarkar, Soumodip & Guerrazzi, Luiz, 2023. "The antecedents of entrepreneurial action: A meta-synthesis on effectuation and bricolage," Journal of Business Research, Elsevier, vol. 155(PA).
    8. Mumford, Jonathan Van & Zettinig, Peter, 2022. "Co-creation in effectuation processes: A stakeholder perspective on commitment reasoning," Journal of Business Venturing, Elsevier, vol. 37(4).
    9. De Silva, Muthu & Al-Tabbaa, Omar & Pinto, Jonathan, 2023. "Academics engaging in knowledge transfer and co-creation: Push causation and pull effectuation?," Research Policy, Elsevier, vol. 52(2).
    10. Alisa Sydow & Benedetto Lorenzo Cannatelli & Alessandro Giudici & Mario Molteni, 2022. "Entrepreneurial Workaround Practices in Severe Institutional Voids: Evidence From Kenya," Entrepreneurship Theory and Practice, , vol. 46(2), pages 331-367, March.

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