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Validating effectual orientation as strategic direction in the corporate context

Author

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  • Werhahn, Dorothea
  • Mauer, René
  • Flatten, Tessa C.
  • Brettel, Malte

Abstract

This paper takes the concept of effectuation – a collection of entrepreneurial heuristics – from the individual level to the firm level. On this level, effectuation can be understood as strategic direction reflecting a mindset that emphasizes the entrepreneurial behavior of employees. Based on an extensive literature review, a series of pre-tests, and two large survey-based studies of German companies, we describe, develop, and validate a multidimensional measure of effectual orientation.

Suggested Citation

  • Werhahn, Dorothea & Mauer, René & Flatten, Tessa C. & Brettel, Malte, 2015. "Validating effectual orientation as strategic direction in the corporate context," European Management Journal, Elsevier, vol. 33(5), pages 305-313.
    • Handle: RePEc:eee:eurman:v:33:y:2015:i:5:p:305-313
    DOI: 10.1016/j.emj.2015.03.002
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    References listed on IDEAS

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