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€Œamazing Thailand €“ Its Contribution To Growing The Country’S Competitiveness

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Listed:
  • Ruxandra-Irina POPESCU

    (Bucharest University of Economic Studies)

  • Rãzvan-Andrei CORBOª

    (Bucharest University of Economic Studies)

Abstract

This paper describes and analyses the branding campaigns of Thailand from 1998 to 2011, shows how the brand has evolved, explains the best practices applied by the Thai authorities in this field and assesses the effects of the branding strategy from the perspective of the increasing number of tourists, revenues from tourism and the country’s international prestige

Suggested Citation

  • Ruxandra-Irina POPESCU & Rãzvan-Andrei CORBOª, 2013. "€Œamazing Thailand €“ Its Contribution To Growing The Country’S Competitiveness," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 9(1), pages 220-234, June.
    • Handle: RePEc:rom:compca:v:9:y:2013:i:1:p:220-234
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    File URL: https://www.confcamp.ase.ro/2013/articole/S3/21.pdf
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    References listed on IDEAS

    as
    1. Prasert Chaitip & Chukiat Chaiboonsri, 2009. "Down Trend Forecasting Method with ARFIMA: International Tourist Arrivals to Thailand," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(1), pages 143-150.
    2. Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2010. "A Review of Strategic Options for Achieving a Country Brand for Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 881-893, December.
    3. Prasert Chaitip & Chukiat Chaiboonsri, 2009. "A Panel Cointegration Analysis: Thailand’s International Tourism Demand Model," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(1), pages 129-142.
    4. Chukiat Chaiboonsri & Jittaporn Sriboonjit & Thanes Sriwichailamphan & Prasert Chaitip & Songsak Sriboonchitta, 2010. "A Panel Cointegration Analysis: An Application To International Tourism Demand Of Thailand," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(3), pages 69-86.
    5. Kanchana Chokethaworn & Thanes Sriwichailamphan & Songsak Sriboonchitta & Chukiat Chaiboonsri & Jittaporn Sriboonjit & Prasert Chaitip, 2010. "International Tourist Arrivals In Thailand: Forecasting With Arfima-Figarch Approach," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 75-84.
    6. Sorin BURLACU, 2011. "Characteristics of Knowledge-Based Economy and New Technologies in Education," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2011(16), pages 114-119, June.
    7. Kanchana Chokethaworn & Aree Wiboonponse & Songsak Sriboonchitta & Jittaporn Sriboonjit & Chukiat Chaiboonsri & Prasert Chaitip, 2010. "International Tourists’ Expenditures In Thailand: A Modelling Of The Arfima-Figarch Approach," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 85-98.
    8. Chukiat Chaiboonsri & Prasert Chaitip & N. Rangaswamy, 2009. "Modelling International Tourism Demand in Thailand," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(3), pages 125-146.
    9. Swaha Shome & Sarika Tondon, 2010. "Balancing Human Development With Economic Growth: A Study Of ASEAN 5," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 335-348.
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    More about this item

    Keywords

    country brand; branding strategy; marketing strategies; promoting campaigns; tourism Journal: Proceedings of Administration and Public Management International Conference JEL codes: L83; M39; N45; N75;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • N45 - Economic History - - Government, War, Law, International Relations, and Regulation - - - Asia including Middle East
    • N75 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - Asia including Middle East

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