IDEAS home Printed from https://ideas.repec.org/a/rnd/arjebs/v5y2013i6p376-384.html
   My bibliography  Save this article

Internet adoption and usage patterns among Students in selected South African Universities

Author

Listed:
  • Wilfred Kassangoye
  • Robert Rugimbana

Abstract

This study examines the case of student adoption and usage patterns of the Internet as an innovation in delivering important services that include financial services. The quantitative approach employed in this study utilizes an extended version of Rogers’ model of perceived innovation attributes. Consistent with previous studies, the perceived innovation attributes were found to be important determinants of students’ adoption decisions. However, two dimensions, namely relative advantage and perceived usefulness were found to influence this consumer groups’ adoption decisions more prominently, thus highlighting the complex nature of the innovation and adoption decisions for Internet services users.

Suggested Citation

  • Wilfred Kassangoye & Robert Rugimbana, 2013. "Internet adoption and usage patterns among Students in selected South African Universities," Journal of Economics and Behavioral Studies, AMH International, vol. 5(6), pages 376-384.
    • Handle: RePEc:rnd:arjebs:v:5:y:2013:i:6:p:376-384
    DOI: 10.22610/jebs.v5i6.412
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/412/412
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/412
    Download Restriction: no
    File URL: https://libkey.io/10.22610/jebs.v5i6.412?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. William J. Baumol, 1967. "Calculation of Optimal Product and Retailer Characteristics: The Abstract Product Approach," Journal of Political Economy, University of Chicago Press, vol. 75(5), pages 674-674.
    2. Johan de Jager & Therese du Plooy, 2010. "Information Sources Used To Select A Higher Education Institution: Evidence From South African Students," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 2(1), pages 61-75.
    3. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    4. Ratchford, Brian T, 1975. "The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 65-75, Se.
    5. Labay, Duncan G & Kinnear, Thomas C, 1981. "Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(3), pages 271-278, December.
    6. Ostlund, Lyman E, 1974. "Perceived Innovation Attributes as Predictors of Innovativeness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 23-29, Se.
    7. Dickerson, Mary Dee & Gentry, James W, 1983. "Characteristics of Adopters and Non-Adopters of Home Computers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 225-235, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aguidissou O C & Richard Shambare & Rugimbana R, 2017. "Internet Banking Adoption in South Africa: The Mediating Role of Consumer Readiness," Journal of Economics and Behavioral Studies, AMH International, vol. 9(5), pages 6-17.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bikram Jit Singh Mann & Sunpreet Kaur Sahni, 2012. "Profiling Adopter Categories of Internet Banking in India: An Empirical Study," Vision, , vol. 16(4), pages 283-295, December.
    2. Barczak, Gloria & Ellen, Pam Scholder & Pilling, Bruce K., 1997. "Developing typologies of consumer motives for use of technologically based banking services," Journal of Business Research, Elsevier, vol. 38(2), pages 131-139, February.
    3. Paul Frijters & Benno Torgler & Brendan Markey-Towler, 2016. "On the Problem of Constructing Rational Preferences," The Economic Record, The Economic Society of Australia, vol. 92, pages 68-82, June.
    4. Anita Gärling & John Thøgersen, 2001. "Marketing of electric vehicles," Business Strategy and the Environment, Wiley Blackwell, vol. 10(1), pages 53-65, January.
    5. Ozaki, Ritsuko & Sevastyanova, Katerina, 2011. "Going hybrid: An analysis of consumer purchase motivations," Energy Policy, Elsevier, vol. 39(5), pages 2217-2227, May.
    6. Manalo, Alberto B., 1989. "Benefits Sought by Apple Consumers," Working Papers 115908, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    7. Astebro, Thomas B. & Dahlin, Kristina B., 2005. "Opportunity knocks," Research Policy, Elsevier, vol. 34(9), pages 1404-1418, November.
    8. Aldrich, Lorna, 1999. "Consumer Use of Information: Implications for Food Policy," Miscellaneous Publications 330083, United States Department of Agriculture, Economic Research Service.
    9. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    10. Igbaria, M. & Iivari, J., 1995. "The effects of self-efficacy on computer usage," Omega, Elsevier, vol. 23(6), pages 587-605, December.
    11. Brendan Markey-Towler, 2018. "A formal psychological theory for evolutionary economics," Journal of Evolutionary Economics, Springer, vol. 28(4), pages 691-725, September.
    12. Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
    13. Wayne DeSarbo & Kamel Jedidi & Joel Steckel, 1991. "A stochastic multidimensional scaling procedure for the empirical determination of convex indifference curves for preference/choice analysis," Psychometrika, Springer;The Psychometric Society, vol. 56(2), pages 279-307, June.
    14. Currim, Imran S. & Mintz, Ofer & Siddarth, S., 2015. "Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website," Journal of Interactive Marketing, Elsevier, vol. 29(C), pages 11-25.
    15. Frambach, Ruud T. & Schillewaert, Niels, 2002. "Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research," Journal of Business Research, Elsevier, vol. 55(2), pages 163-176, February.
    16. Marloes de Graaf-Zijl, 2005. "The Attractiveness of Temporary Employment to Reduce Adjustment Costs," Tinbergen Institute Discussion Papers 05-121/3, Tinbergen Institute.
    17. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
    18. Burggraf, Christine, 2017. "Russian demand for dietary quality: Nutrition transition, diet quality measurement, and health investment theory," Studies on the Agricultural and Food Sector in Transition Economies 269539, Institute of Agricultural Development in Transition Economies (IAMO).
    19. repec:zbw:iamost:269539 is not listed on IDEAS
    20. Frambach, R.T. & Agarwal, M.K. & Nijssen, E.J., 2002. "Beyond the adoption/ non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages," Serie Research Memoranda 0006, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    21. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arjebs:v:5:y:2013:i:6:p:376-384. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/jebs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.