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Studying Customer Attitudes towards Advertising in Pakistan

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  • Sheikh ` Aftab Ahmad
  • Khalid Jamil
  • Muhammad Asghar Ali

Abstract

The purpose of the paper is to examine the customer attitudes towards advertising in Pakistan. In this study researcher examine the different dimensions of attitudes towards advertising economics beliefs, social beliefs, regulation beliefs, and personal usefulness and ethical beliefs. Data for the study collected from the customers in twin cities of Pakistan. Final analysis performed on 116 valid responses. Cronbach’s Alpha was used to check the reliability of the scale. Correlation and regression analysis were used to test the hypothesis and check the variance. The findings of the descriptive analysis show that customer’s regulation and ethics beliefs towards advertising are not better and Economic beliefs, Social beliefs and Personal usefulness about advertising are better. The current policies of advertisers are not according to customer’s regulation beliefs and ethics beliefs. The data was collected just from students and used a small sample of 116 respondents however it may affect to generality. The study provides significant practical implications for the marketing managers as well as advertisers to adjust their advertising plans or policies in Pakistan with respect to the different dimensionality of consumer’s attitudes toward advertising.

Suggested Citation

  • Sheikh ` Aftab Ahmad & Khalid Jamil & Muhammad Asghar Ali, 2017. "Studying Customer Attitudes towards Advertising in Pakistan," Information Management and Business Review, AMH International, vol. 9(5), pages 35-42.
    • Handle: RePEc:rnd:arimbr:v:9:y:2017:i:5:p:35-42
    DOI: 10.22610/imbr.v9i5.1961
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    References listed on IDEAS

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    5. Bagwell, Kyle, 2007. "The Economic Analysis of Advertising," Handbook of Industrial Organization, in: Mark Armstrong & Robert Porter (ed.), Handbook of Industrial Organization, edition 1, volume 3, chapter 28, pages 1701-1844, Elsevier.
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