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Strategic Responses to Environmental Turbulence: A Study of Four Brazilian Exporting Clusters

Author

Listed:
  • da Rocha, Angela

    (Pontifical Catholic University of Rio de Janeiro)

  • Kury, Beatriz

    (Pontifical Catholic University of Rio de Janeiro)

  • Tomassini, Rodrigo

    (BNDES)

  • Velloso, Luciana

    (York University)

Abstract

This paper investigates strategic responses to the global economic crisis that began in 2008, combined with the appreciation of the local currency and the intensification of Asian competition, of four Brazilian clusters comprised of producers and exporters of traditional manufactured products, with different levels of export intensity (footwear, furniture, wines and beachwear). The data were obtained from personal interviews with various actors (entrepreneurs, industry experts, government agents and members of local associations) and a wide range of secondary sources. The clusters present different responses depending on their degree of dependence on external markets, the possibility of redirecting production to domestic markets and level of cooperation.

Suggested Citation

  • da Rocha, Angela & Kury, Beatriz & Tomassini, Rodrigo & Velloso, Luciana, 2017. "Strategic Responses to Environmental Turbulence: A Study of Four Brazilian Exporting Clusters," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 39, pages 155-174.
    • Handle: RePEc:ris:invreg:0360
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    Cited by:

    1. Yantai Chen & Jing Li & Ruoying Li, 2021. "Cluster Internationalization: Qualitative Review, Theoretical Direction, and the Rise of Emerging Markets’ Themes," Sustainability, MDPI, vol. 13(19), pages 1-26, September.

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    More about this item

    Keywords

    cluster; internationalization; crisis; path dependence;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F61 - International Economics - - Economic Impacts of Globalization - - - Microeconomic Impacts
    • G01 - Financial Economics - - General - - - Financial Crises
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

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