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Rethinking the Concept of Just Noticeable Difference in Online Marketing

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  • Viktor Vojtko

Abstract

The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they suggest that using of such practices might be much riskier than it used to be before and marketers should be aware of that and consider their using more thoroughly. It also shows that usage of the agent based modelling (ABM) can be helpful in dealing with problems like this one and can provide further insight into dynamics of processes on consumer markets where the social media play crucial role in spreading of information.

Suggested Citation

  • Viktor Vojtko, 2014. "Rethinking the Concept of Just Noticeable Difference in Online Marketing," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2014(2), pages 204-218.
    • Handle: RePEc:prg:jnlaip:v:2014:y:2014:i:2:id:49:p:204-218
    DOI: 10.18267/j.aip.49
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    References listed on IDEAS

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