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Overcoming country-of-origin image constraints on hiring: the moderating role of CSR

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Listed:
  • Gahye Hong

    (Korea University)

  • Eunmi Kim

    (Korea University Business School)

Abstract

Unfavorable home country images pose challenges in attracting talent abroad for emerging-market multinational enterprises (EMNEs). Drawing on signaling theory, this study suggests CSR activities may be a strategic way for EMNEs to overcome this issue. An experiment involving 189 Korean job-seekers showed that while they are more likely to pursue jobs with US than with Chinese firms, positive CSR activities have a demonstrably stronger impact on application intentions toward Chinese firms compared to US firms. CSR may thus be instrumental in helping EMNEs secure access to human resources abroad.

Suggested Citation

  • Gahye Hong & Eunmi Kim, 2017. "Overcoming country-of-origin image constraints on hiring: the moderating role of CSR," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 253-271, December.
    • Handle: RePEc:pal:abaman:v:16:y:2017:i:4:d:10.1057_s41291-017-0023-5
    DOI: 10.1057/s41291-017-0023-5
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    Cited by:

    1. Sahasranamam, Sreevas & Arya, Bindu & Mukundhan, K.V., 2022. "Dual institutional embeddedness and home country CSR Engagement: Evidence from Indian MNEs," Journal of Business Research, Elsevier, vol. 141(C), pages 163-174.
    2. Vikrant Shirodkar & Namita Shete, 2021. "The Impact of Domestic CSR on the Internationalisation of Emerging-Market Multinational Enterprises: Evidence from India," Management International Review, Springer, vol. 61(6), pages 799-829, December.
    3. Samuel Nana Yaw Simpson & Eunice Kafui Aprim, 2018. "Do corporate social responsibility practices of firms attract prospective employees? Perception of university students from a developing country," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-11, December.
    4. Ibrahim Abosag & David Ross Brennan, 2017. "Understanding marketing innovativeness in Asia: a research agenda," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 212-225, December.
    5. Youngsam Cho & Mannsoo Shin & Tejinder K. Billing & Rabi S. Bhagat, 2019. "Transformational leadership, transactional leadership, and affective organizational commitment: a closer look at their relationships in two distinct national contexts," Asian Business & Management, Palgrave Macmillan, vol. 18(3), pages 187-210, July.
    6. Gahye Hong & Eunmi Kim, 2019. "How to Attract Talented Expatriates: The Key Role of Sustainable HRM," Sustainability, MDPI, vol. 11(19), pages 1-13, September.
    7. Bich Ngoc Le & Dirk Morschett, 2023. "Employer Attractiveness of EMNEs: The Role of CSR in Overcoming Country-of-Origin Image Constraints in Developed Host Countries," Management International Review, Springer, vol. 63(2), pages 313-346, April.

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