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The Situational Importance of Recall and Inference in Consumer Decision Making

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  • Chattopadhyay, Amitava
  • Alba, Joseph W

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  • Chattopadhyay, Amitava & Alba, Joseph W, 1988. "The Situational Importance of Recall and Inference in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 1-12, June.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:1:p:1-12
    DOI: 10.1086/209140
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    1. MAK Yee Mei & Margaret, 2015. "An Evaluation of the determinants of Brand equity in fast food business in Hong Kong," Journal of Social Sciences (COES&RJ-JSS), , vol. 4(1), pages 691-704, January.
    2. Grigorios, Lamprinakos & Magrizos, Solon & Kostopoulos, Ioannis & Drossos, Dimitrios & Santos, David, 2022. "Overt and covert customer data collection in online personalized advertising: The role of user emotions," Journal of Business Research, Elsevier, vol. 141(C), pages 308-320.
    3. Ganzach, Yoav & Mazursky, David, 1995. "Time dependent biases in consumer multi-attribute judgment," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 331-349, July.
    4. Deli Yang & Mahmut Sonmez & Mario Gonzalez & Yi Liu & Carol Y. Yoder, 2019. "Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 717-732, November.
    5. Viswanathan, Madhubalan & Sudman, Seymour & Johnson, Michael, 2004. "Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products," Journal of Business Research, Elsevier, vol. 57(2), pages 108-124, February.
    6. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
    7. Marina Topalovska, 2008. "Assessment Of The Service Quality In Macedonia'S Banking Sector," Journal Articles, Center For Economic Analyses, pages 33-46, December.
    8. Thirumurugan V & Darthy Agnell Mary AC, 2020. "A Review Article on “Fast Fashionâ€," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 5(5), pages 140-145, January.
    9. Dhananjay Bapat, 2018. "Exploring advertising as an antecedent to brand experience dimensions: an experimental study," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(3), pages 210-217, December.
    10. Sharif, Marissa A. & Oppenheimer, Daniel M., 2021. "The effect of categories on relative encoding biases in memory-based judgments," Organizational Behavior and Human Decision Processes, Elsevier, vol. 162(C), pages 1-8.
    11. Kalogianni, Irini Tzimitra & Kamenidou, Irene & Priporas, Konstantinosvasilios & Tziakas, Vasilis, 2002. "Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 3(1), pages 1-14, January.
    12. Pomering, Alan & Johnson, Lester W., 2009. "Constructing a corporate social responsibility reputation using corporate image advertising," Australasian marketing journal, Elsevier, vol. 17(2), pages 106-114.
    13. Yong Wang & Shamim Chowdhury Ahmed & Shejun Deng & Haizhong Wang, 2019. "Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market," Sustainability, MDPI, vol. 11(13), pages 1-27, June.
    14. Bertele, Kerrie & Feiereisen, Stephanie & Storey, Chris & van Laer, Tom, 2020. "It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services," Journal of Business Research, Elsevier, vol. 107(C), pages 38-49.
    15. Mazursky, David & Ganzach, Yoav, 1998. "Does involvement moderate time-dependent biases in consumer multiattribute judgment?," Journal of Business Research, Elsevier, vol. 41(2), pages 95-103, February.
    16. MAK Yee Mei & Margaret, 2015. "Analysis of the Current State of Online Reputation of Public Institutions and the Possibilities of Its Improvement," Journal of Business & Management (COES&RJ-JBM), , vol. 3(3), pages 406-415, July.

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