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Standardizing Variables in Multiplicative Choice Models

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  • Cooper, Lee G
  • Nakanishi, Masao

Abstract

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Suggested Citation

  • Cooper, Lee G & Nakanishi, Masao, 1983. "Standardizing Variables in Multiplicative Choice Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 96-108, June.
    • Handle: RePEc:oup:jconrs:v:10:y:1983:i:1:p:96-108
    DOI: 10.1086/208948
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    Cited by:

    1. Del Barrio-García, Salvador & Kamakura, Wagner A. & Luque-Martínez, Teodoro, 2019. "A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 1-15.
    2. Erin Anderson, 2008. "The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis," Marketing Science, INFORMS, vol. 27(1), pages 70-84, 01-02.
    3. T Drezner & Z Drezner, 2008. "Lost demand in a competitive environment," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(3), pages 362-371, March.
    4. William Boulding & Markus Christen, 2009. "Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?," Management Science, INFORMS, vol. 55(6), pages 958-967, June.
    5. Klapper, Daniel & Herwartz, Helmut, 1998. "Forecasting performance of market share attraction models: A comparison of different models assuming that competitors' actions are forecasts," SFB 373 Discussion Papers 1998,103, Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes.
    6. David A. Schweidel & Eric T. Bradlow & Peter S. Fader, 2011. "Portfolio Dynamics for Customers of a Multiservice Provider," Management Science, INFORMS, vol. 57(3), pages 471-486, March.
    7. William Boulding & Markus Christen, 2003. "Sustainable Pioneering Advantage? Profit Implications of Market Entry Order," Marketing Science, INFORMS, vol. 22(3), pages 371-392.
    8. Krishnamurthi, Lakshman & Raj, S. P. & Sivakumar, K., 1995. "Unique inter-brand effects of price on brand choice," Journal of Business Research, Elsevier, vol. 34(1), pages 47-56, September.
    9. Madhok, Anoop, 1998. "The nature of multinational firm boundaries: Transaction costs, firm capabilities and foreign market entry mode," International Business Review, Elsevier, vol. 7(3), pages 259-290, June.
    10. Cliquet, Gerard, 1995. "Implementing a subjective MCI model: An application to the furniture market," European Journal of Operational Research, Elsevier, vol. 84(2), pages 279-291, July.
    11. Robert P. Rooderkerk & Harald J. van Heerde & Tammo H. A. Bijmolt, 2013. "Optimizing Retail Assortments," Marketing Science, INFORMS, vol. 32(5), pages 699-715, September.

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