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Modern Business Model Innovation Methodologies: A Systematic Literature Review (2015-2020)

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  • Michael Lang

Abstract

This research aims to investigate modern academic methodologies in business model innovation published 2015-2020. For this analysis a systematic literature review is conducted. As a result 14 academic methodologies are acknowledged and compared according to their process models. Moreover, the research takes a special focus on organizational mindset in business model innovation and how it is reflected in modern methodologies.The study reveals that all evaluated academic methodologies are different in accordance to their focus as well as their level of detail of their described process steps. Among other findings, the topic organizational mindset is mentioned in two out of the 14 academic studies as an important element for successfully implementing a business model innovation. This implicates that overcoming the organizational mindset of established companies as a main barrier in business model innovation is not systematically concerned in any of the selected modern studies.In summary, the findings of this paper point out that the current academic business model innovation methodologies are not appropriate and supplementary exploration has to follow. Thus, two research gaps are acknowledged. First, the lack of level of detail concerning the process steps. Secondly, the lack of systematic integration of organizational mindset in the business model innovation steps.

Suggested Citation

  • Michael Lang, 2020. "Modern Business Model Innovation Methodologies: A Systematic Literature Review (2015-2020)," Business Management and Strategy, Macrothink Institute, vol. 11(2), pages 94-116, December.
    • Handle: RePEc:mth:bmsmti:v:11:y:2020:i:2:p:94-116
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    References listed on IDEAS

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    1. Georg Stampfl, 2016. "The Process of Business Model Innovation," Springer Books, Springer, number 978-3-658-11266-0, December.
    2. Stacy Comes & Lilac Berniker, 2008. "Business Model Innovation," Springer Books, in: Daniel Pantaleo & Nirmal Pal (ed.), From Strategy to Execution, chapter 2, pages 65-86, Springer.
    3. Richard A. Bettis & C. K. Prahalad, 1995. "The dominant logic: Retrospective and extension," Strategic Management Journal, Wiley Blackwell, vol. 16(1), pages 5-14.
    4. Bernd W. Wirtz, 2020. "Business Model Management," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-030-48017-2, August.
    5. Hao Zhang & Xinbo Sun & Chan Lyu, 2017. "Exploratory Orientation, Business Model Innovation and New Venture Growth," Sustainability, MDPI, vol. 10(1), pages 1-15, December.
    6. Ghezzi, Antonio & Cavallo, Angelo, 2020. "Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches," Journal of Business Research, Elsevier, vol. 110(C), pages 519-537.
    7. Michael Lang, 2020. "Business Model Innovation Approaches: A Systematic Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(2), pages 435-449.
    8. Bernd W. Wirtz, 2020. "Business Model Innovation," Springer Texts in Business and Economics, in: Business Model Management, edition 2, chapter 9, pages 151-177, Springer.
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    Cited by:

    1. Michael Lang, 2020. "A Business Model Innovation Methodology for Established Organizations: Systematic Theory Validation," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 7(2), pages 1-23, December.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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