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Market-Driven Management and Global Economies of Scale

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Author Info

  • Alessandra Storlazzi

    ()
    (University of Salerno)

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    Abstract

    In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven management, synergies or economies of intensity of sharing do not derive from 'pooling resources' in order to saturate manufacturing capacity better, but from exploiting a store of skills to support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic recourse to their basic skills.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl137.pdf
    File Function: First version, 2009
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2009)
    Issue (Month): 2 Market-Driven Management and Competitive Customer Value - 2 ()
    Pages:

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    Handle: RePEc:sym:journl:137:y:2009:i:2

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Market-Driven Management; Global Economies of Scale; Over-Supply; Competitive Customer Value; The Yamamay Case; The Geox Case DOI: http://dx.doi.org/10.4468/2009.2.05storlazzi;

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