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The Expansion of the Brand through the Establishment of the Mobile Kitchen System

Author

Listed:
  • Tina Vukasovic

    (International School for Social and Business Studies and University of Primorska, Slovenia)

  • Bojana Korez

    (Vocational School for Gastronomy and Tourism Maribor, Slovenia)

  • Sonja Porekar Petelin

    (Vocational School for Gastronomy and Tourism Maribor, Slovenia)

Abstract

Vocational education tends to offer not only theoretical knowledge but also mostly practical skills and experience in the specific educational field. The school permanently looks for innovative ways of gaining knowledge. The mobile kitchen is one of the projects which would set the teaching and learning process out of the save school environment into the real life situations. By carrying out the research among the students of the school, we tried to find out how the mobile kitchen establishment would affect the knowledge management and other school activities. The results of the research are the basis for creating the meals and products offer of the mobile kitchen. The results of the survey show that there exists a considerable interest for the mobile kitchen establishment. Based on this new model, SŠGT Maribor would be defined as a new brand on the market offering its products and services under the unified logo and corporate image.

Suggested Citation

  • Tina Vukasovic & Bojana Korez & Sonja Porekar Petelin, 2018. "The Expansion of the Brand through the Establishment of the Mobile Kitchen System," Management, University of Primorska, Faculty of Management Koper, vol. 13(1), pages 19-31.
    • Handle: RePEc:mgt:youmng:v:13:y:2018:i:1:p:19-31
    DOI: 10.26493/1854-4231.13.19-31
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    References listed on IDEAS

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    1. Dawar, Niraj & Anderson, Paul F., 1994. "The effects of order and direction on multiple brand extensions," Journal of Business Research, Elsevier, vol. 30(2), pages 119-129, June.
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