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A termelői piacok fogyasztói profiljának szakirodalom-elemzése
[The consumer profile of producer markets: an analysis of the literature]

Author

Listed:
  • Török, Áron
  • Maró, Zalán Márk
  • Czine, Péter
  • Jámbor, Zsófia
  • Maró, Gréta

Abstract

A termelői piacok tradicionális értékesítési csatornának számítanak, amelyek lehetőséget kínálnak a fogyasztók számára, hogy élelmiszerhez jussanak. A termelői piacok napjainkban a reneszánszukat élik, és az ezzel kapcsolatos kutatások is már több évtizedet ölelnek fel. Ennek ellenére mind ez idáig egy tanulmány sem szintetizálta a termelői piacok fogyasztóit vizsgáló korábbi kutatásokat, nem összegezte ezen fogyasztók legfontosabb - empirikusan igazolt - jellemzőit. Tanulmányunk a szisztematikus szakirodalom-feldolgozás eszközeit használva egyszerre elemzi a rendelkezésre álló nemzetközi és hazai szakirodalmat, s ehhez összegyűjti a tudományos folyóiratokban elérhető, empirikus felméréseken alapuló információkat; 21 országból származó 111 tanulmány eredményei alapján elemzi a fogyasztókat. Az eredmények egyértelműen homogén fogyasztói csoportot jeleznek, hiszen 27 fő jellemzőt azonosítottunk, amelyek szerint leírhatók a termelői piacok fogyasztói. A tanulmány a különböző érintettek számára (termelők, szervezők, üzemeltetők, politikai döntéshozók) fogalmazza meg a legfontosabb következtetéseket, valamint vázolja a további lehetséges kutatások irányvonalát is.

Suggested Citation

  • Török, Áron & Maró, Zalán Márk & Czine, Péter & Jámbor, Zsófia & Maró, Gréta, 2024. "A termelői piacok fogyasztói profiljának szakirodalom-elemzése [The consumer profile of producer markets: an analysis of the literature]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 255-274.
    • Handle: RePEc:ksa:szemle:2173
    DOI: 10.18414/KSZ.2024.3.255
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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