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A birtoklási hatás megnyilvánulásának háttere és következményei. A kilátáselmélet alkalmazása fogyasztási döntésekre
[Background and consequences of the endowment effect. Applying prospect theory to consumer decision-making]

Author

Listed:
  • Bélyácz, Iván
  • Kovács, Kármen

Abstract

A tanulmány a - várhatóhasznosság-elmélet kritikájaként kidolgozott - kilátáselmélet fogyasztási döntésekre való alkalmazása alapján vizsgálja a birtoklási hatást. A birtoklási hatás számos jószág, különösen az élményt nyújtó javak esetében érvényesül, releváns szerepe van a vállalatok szempontjából is, többek közt az árelfogadási hajlandóságot és az új termékek elterjedését illetően. A cikk a birtoklási hatás hátterére és következményeire összpontosítva tekinti át a téma nemzetközi szakirodalmát. Vizsgálja a veszteségkerülés és a birtoklási hatás kapcsolatát, valamint a referenciapontok szerepét és hatását. Kiemeli továbbá annak következményeit, hogy a jószág birtokosa identitásának részévé válik. Végül, az értékfüggvény alapján a fogyasztás szegregációjára és integrációjára ad példákat.* Journal of Economic Literature (JEL) kód: D91.

Suggested Citation

  • Bélyácz, Iván & Kovács, Kármen, 2018. "A birtoklási hatás megnyilvánulásának háttere és következményei. A kilátáselmélet alkalmazása fogyasztási döntésekre [Background and consequences of the endowment effect. Applying prospect theory t," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 382-401.
    • Handle: RePEc:ksa:szemle:1764
    DOI: 10.18414/KSZ.2018.4.382
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    References listed on IDEAS

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    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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