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How do Brands’ “Own Generics” Affect Pharmaceutical Prices?

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Author Info
Aidan Hollis ()

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Abstract

This paper examines the price effects of generic drugs that are produced by brand-name drug firms and that are labeled, priced, and marketed to compete against independent generics. The strategy of introducing such “pseudo-generics” – also known as “authorized generics” – has raised some antitrust concerns. One defense of this strategy has been that the additional competition created by pseudo-generics should lead to lower prices. This paper develops a simple model to show that pseudo-generics can be expected to have exactly the opposite effect. It then examines empirical evidence on this point from the Canadian pharmaceutical market, showing that there appears to be a positive relationship between drug prices and the share of generic sales made by the brand’s own pseudo-generic. Copyright Springer 2005

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File URL: http://hdl.handle.net/10.1007/s11151-005-5469-5
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Publisher Info
Article provided by Springer in its journal Review of Industrial Organization.

Volume (Year): 27 (2005)
Issue (Month): 4 (December)
Pages: 329-350
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:revind:v:27:y:2005:i:4:p:329-350

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Web page: http://www.springerlink.com/link.asp?id=100336

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Related research
Keywords: Competition; generics; pharmaceuticals; L12; I18;

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This page was last updated on 2009-12-22.


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