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Identifying consumer heterogeneity in unobserved categories

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  • Simon Blanchard

    ()

  • Wayne DeSarbo

    ()

  • A. Atalay

    ()

  • Nukhet Harmancioglu

    ()

Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-011-9145-2
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 23 (2012)
Issue (Month): 1 (March)
Pages: 177-194

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Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:177-194

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Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: Categorization; Latent structure analysis; Heterogeneity; Sports marketing;

References

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  1. Stayman, Douglas M & Alden, Dana L & Smith, Karen H, 1992. " Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments," Journal of Consumer Research, University of Chicago Press, vol. 19(2), pages 240-55, September.
  2. Sujan, Mita & Dekleva, Christine, 1987. " Product Categorization and Inference Making: Some Implications for Comparative Advertising," Journal of Consumer Research, University of Chicago Press, vol. 14(3), pages 372-78, December.
  3. Thomas Eckes & Peter Orlik, 1993. "An error variance approach to two-mode hierarchical clustering," Journal of Classification, Springer, vol. 10(1), pages 51-74, January.
  4. Loken, Barbara & Ward, James C, 1990. " Alternative Approaches to Understanding the Determinants of Typicality," Journal of Consumer Research, University of Chicago Press, vol. 17(2), pages 111-26, September.
  5. Bettman, James R & Sujan, Mita, 1987. " Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers," Journal of Consumer Research, University of Chicago Press, vol. 14(2), pages 141-54, September.
  6. Joseph Lajos & Zsolt Katona & Amitava Chattopadhyay & Miklos Sarvary, 2009. "Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High," Journal of Consumer Research, University of Chicago Press, vol. 36(1), pages 122-136, 06.
  7. Yuxin Chen & Ganesh Iyer & Amit Pazgal, 2010. "Limited Memory, Categorization, and Competition," Marketing Science, INFORMS, vol. 29(4), pages 650-670, 07-08.
  8. Geert Soete & Wayne DeSarbo & George Furnas & J. Carroll, 1984. "The estimation of ultrametric and path length trees from rectangular proximity data," Psychometrika, Springer, vol. 49(3), pages 289-310, September.
  9. J. Carroll & Phipps Arabie, 1983. "Indclus: An individual differences generalization of the adclus model and the mapclus algorithm," Psychometrika, Springer, vol. 48(2), pages 157-169, June.
  10. Shailendra Pratap Jain & Kalpesh Kaushik Desai & Huifang Mao, 2007. "The Influence of Chronic and Situational Self-Construal on Categorization," Journal of Consumer Research, University of Chicago Press, vol. 34(1), pages 66-76, 04.
  11. John, Deborah Roedder & Sujan, Mita, 1990. " Age Differences in Product Categorization," Journal of Consumer Research, University of Chicago Press, vol. 16(4), pages 452-60, March.
  12. Gregan-Paxton, Jennifer & John, Deborah Roedder, 1997. " Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Journal of Consumer Research, University of Chicago Press, vol. 24(3), pages 266-84, December.
  13. Goodstein, Ronald C, 1993. " Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 87-99, June.
  14. Stephen Johnson, 1967. "Hierarchical clustering schemes," Psychometrika, Springer, vol. 32(3), pages 241-254, September.
  15. Cohen, Joel B & Basu, Kunal, 1987. " Alternative Models of Categorization: Toward a Contingent Processing Framework," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 455-72, March.
  16. Brucks, Merrie, 1985. " The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, University of Chicago Press, vol. 12(1), pages 1-16, June.
  17. Sujan, Mita, 1985. " Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, University of Chicago Press, vol. 12(1), pages 31-46, June.
  18. J. Kruskal, 1964. "Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis," Psychometrika, Springer, vol. 29(1), pages 1-27, March.
  19. Ozanne, Julie L & Brucks, Merrie & Grewal, Dhruv, 1992. " A Study of Information Search Behavior during the Categorization of New Products," Journal of Consumer Research, University of Chicago Press, vol. 18(4), pages 452-63, March.
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Cited by:
  1. Simon Blanchard & Wayne DeSarbo, 2013. "A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification," Psychometrika, Springer, vol. 78(2), pages 322-340, April.
  2. Simon Blanchard & Daniel Aloise & Wayne DeSarbo, 2012. "The Heterogeneous P-Median Problem for Categorization Based Clustering," Psychometrika, Springer, vol. 77(4), pages 741-762, October.

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