IDEAS home Printed from https://ideas.repec.org/a/kap/mktlet/v19y2008i3p229-239.html
   My bibliography  Save this article

Reinforcement versus balance response in sequential choice

Author

Listed:
  • Joel Huber
  • Kelly Goldsmith
  • Cassie Mogilner

Abstract

No abstract is available for this item.

Suggested Citation

  • Joel Huber & Kelly Goldsmith & Cassie Mogilner, 2008. "Reinforcement versus balance response in sequential choice," Marketing Letters, Springer, vol. 19(3), pages 229-239, December.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:229-239
    DOI: 10.1007/s11002-008-9042-5
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11002-008-9042-5
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11002-008-9042-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Drolet, Aimee, 2002. "Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 293-305, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Greiff Matthias & Egbert Henrik, 2017. "The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games?," Management & Marketing, Sciendo, vol. 12(1), pages 124-139, March.
    2. Greiff, Matthias & Egbert, Henrik, 2016. "The Pay-What-You-Want Game and Laboratory Experiments," MPRA Paper 75222, University Library of Munich, Germany.
    3. Claudio Hoffmann Sampaio & Carolina Brun Ruga, 2023. "Sequential versus Simultaneous: The Variety-Seeking in Gift Giving," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(5), pages 1-72, August.
    4. Vakeel, Khadija Ali & Fudurić, Morana & Viswanathan, Vijay & Sakashita, Mototaka, 2023. "Sustaining shopping momentum in retail malls using real-time messaging," Journal of Retailing, Elsevier, vol. 99(1), pages 102-114.
    5. Kim, Hwang & Rao, Vithala R., 2023. "A comparison of online recommendation methods: Simultaneous versus sequential approaches," Journal of Retailing, Elsevier, vol. 99(2), pages 210-227.
    6. Qiqi Wang & Xueling Fan & Jun Liu & Wenjing Cai, 2023. "Does a Help Giver Seek the Help from Others? The Consistency and Licensing Mechanisms and the Role of Leader Respect," Journal of Business Ethics, Springer, vol. 184(3), pages 605-626, May.
    7. Xie, Yi (Fionna) & Mandel, Naomi & Gardner, Meryl P., 2021. "Not all dieters are the same: Development of the Diet Balancing Scale," Journal of Business Research, Elsevier, vol. 133(C), pages 143-157.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hristina Nikolova & Cait Lamberton, 2016. "Men and the Middle: Gender Differences in Dyadic Compromise Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 355-371.
    2. repec:cup:judgdm:v:7:y:2012:i:2:p:196-204 is not listed on IDEAS
    3. Byun, Kyung-Ah (Kay) & Jones, Robert Paul & Wooldridge, Barbara Ross, 2018. "It is not always about brand: Design-driven consumers and their self-expression," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 296-303.
    4. Dholakia, Utpal M. & Gopinath, Mahesh & Bagozzi, Richard P., 2005. "The role of desires in sequential impulsive choices," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(2), pages 179-194, November.
    5. Shih-Chieh Chuang & Danny Tengti Kao & Yin-Hui Cheng & Chu-An Chou, 2012. "The effect of incomplete information on the compromise effect," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(2), pages 196-204, March.
    6. Gentina, Elodie & Shrum, L.J. & Lowrey, Tina M., 2016. "Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers," Journal of Business Research, Elsevier, vol. 69(12), pages 5785-5792.
    7. Cao, Xinyu & Mokhtarian, Patricia L., 2005. "How do individuals adapt their personal travel? A conceptual exploration of the consideration of travel-related strategies," Transport Policy, Elsevier, vol. 12(3), pages 199-206, May.
    8. Lichters, Marcel & Müller, Holger & Sarstedt, Marko & Vogt, Bodo, 2016. "How durable are compromise effects?," Journal of Business Research, Elsevier, vol. 69(10), pages 4056-4064.
    9. Christopher K. Hsee & Yuval Rottenstreich & Alois Stutzer, 2012. "Suboptimal choices and the need for experienced individual well-being in economic analysis," International Journal of Happiness and Development, Inderscience Enterprises Ltd, vol. 1(1), pages 63-85.
    10. Kim, Jungkeun & Spence, Mark T. & Marshall, Roger, 2018. "The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect," Journal of Retailing, Elsevier, vol. 94(2), pages 167-185.
    11. Kim, Jungkeun, 2020. "Impact of the perceived threat of COVID-19 on variety-seeking," Australasian marketing journal, Elsevier, vol. 28(3), pages 108-116.
    12. Fernandes, Daniel, 2013. "The 1/N Rule revisited: Heterogeneity in the naïve diversification bias," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 310-313.
    13. Lin Boldt & Neeraj Arora, 2017. "Dyadic Compromise Effect," Marketing Science, INFORMS, vol. 36(3), pages 436-452, May.
    14. Simonson, Itamar, 2003. "Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions," Research Papers 1794, Stanford University, Graduate School of Business.
    15. Martijn G. de Jong & Donald R. Lehmann & Oded Netzer, 2012. "State-Dependence Effects in Surveys," Marketing Science, INFORMS, vol. 31(5), pages 838-854, September.
    16. Dikla Perez & Yael Steinhart & Amir Grinstein & Meike Morren, 2021. "Consistency in identity-related sequential decisions," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-26, December.
    17. Creed, Bernard & Ning Shen, Kathy & Ashill, Nick & Wu, Tianshi, 2021. "Retail shopping at airports: Making travellers buy again," Journal of Business Research, Elsevier, vol. 137(C), pages 293-307.
    18. Sohn, Yong Seok & Ko, Man Ting, 2021. "The impact of planned vs. unplanned purchases on subsequent purchase decision making in sequential buying situations," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    19. Müller, Holger & Benjamin Kroll, Eike & Vogt, Bodo, 2010. "“Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contextsâ€," Journal of Retailing and Consumer Services, Elsevier, vol. 17(5), pages 441-448.
    20. Katherine Burson & David Faro & Yuval Rottenstreich, 2013. "Multiple-Unit Holdings Yield Attenuated Endowment Effects," Management Science, INFORMS, vol. 59(3), pages 545-555, November.
    21. Heffron, Raphael J., 2013. "The application of contrast explanation to energy policy research: UK nuclear energy policy 2002–2012," Energy Policy, Elsevier, vol. 55(C), pages 602-616.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:229-239. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.